DESIGN NAME: Gondwana
PRIMARY FUNCTION: Packaging
INSPIRATION: The design inspiration came from jewelry to convey a luxurious feel since the water source is an exclusive location unique-class in the world.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: GondWana water was hidden during more than 485 million years in a confined aquifer; a geologic formation in which water remains protected between two waterproof layers, at different atmospheric pressure, where it remains pure and free from all contamination.
The exceptional combination of bicarbonate, potassium and calcium, provides unique benefits for the body, and form a chemically perfect composition, 100% natural
OPERATION / FLOW / INTERACTION: Gondwana is the the result of admiring nature and honoring life with an innovative approach. Using top-notch technology to get an excellent product, this high-end still water is produced to amaze the world with an absolutely innovative concept.
PROJECT DURATION AND LOCATION: The project demanded 1 year spent between Paraguay and Argentina.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The bottle was produced in thick glass and a high-quality case increases its value perception.
SPECIFICATIONS / TECHNICAL PROPERTIES: The presentation is in glass bottles of 370 ml and 600 ml.
TAGS: packaging design, premium, water, structural design, graphic design, tridimage
RESEARCH ABSTRACT: It is the ideal natural mineral water, because it comes from confined, porous or granular aquifers of low mineralization.
It is packed at the extraction site directly from the source, without any process that changes its original quality.
The characteristic of these aquifers is that the water does not come into contact with anything, since it is like a cavern or a closed well.
The only contact it has with the outside is the tube that is introduced to make the extraction in the industrial facility located in the city of Itacurubí de la Cordillera, in km 3 of the route Itacurubí-Valenzuela.
CHALLENGE: The design inspiration came from precious stones to convey a luxurious feel since the water source is located in an exotic woods in Paraguay, South America.
The structural design of the glass bottle resembles the facets of a diamond to communicate the premium spirit of the product: its unique quality, its value, its particularity, its discovery, its exclusive origin.
A simple and minimalist typographic logo and graphics reflect its millenary intact purity.
The presentation case of subtle graphics evokes the product essence with sophistication through faceted UV gloss spot glare of the drop-jewel brand icon.
ADDED DATE: 2017-02-06 16:24:14
TEAM MEMBERS (1) : tridimage
IMAGE CREDITS: tridimage
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