DESIGN NAME: Four stories about warmth
PRIMARY FUNCTION: Promotional website for Ariston
INSPIRATION: Private residence heating is a widely discussed topic on the web. Indeed there are many ways to supply a country house with hot water and heat.
The house size, comfort level, condensing boilers, amount of circuits, budget restrictions — there are too much specific features in every element of the heating system. For someone handling the task for the first time it is usually an ordeal to choose the overall layout, as well as separate elements.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Digital storytelling that helps to make a choice to the customer when he faced an infinite range of heating equipment. Here are four stories about private residence heating, narrated in the first person. Four houses, four families, and four heating schemes will help the customer to find out what products and which solution principle would be the best fit.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in November 2014 in Moscow and finished in January 2015
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PRODUCTION / REALIZATION TECHNOLOGY: Video production, photo production, copywriting, HTML, CSS3 animations, RequireJS
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: digital storytelling, video, webdesign, unusual web interface
RESEARCH ABSTRACT: Marketing analysis with our Ariston marketing team
Customers research
User's behaviour research
SEO reserach
CHALLENGE: -
ADDED DATE: 2017-02-02 13:04:03
TEAM MEMBERS (4) : Creative director: Vadim Smirnov, Video producer: Olga Fomina, and
IMAGE CREDITS: Vadim Smirnov / OKC.Media, 2016.
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