Airnemone Pavilion Interactive Exhibition Pavilion by Kevin Chu

Home > Winners > #50598




DESIGN DETAILS
DESIGN NAME:
Airnemone Pavilion

PRIMARY FUNCTION:
Interactive Exhibition Pavilion

INSPIRATION:
*Please Watch Video First*-The moment we knew we have to design for Daikin; an expert in Air manipulation; we wanted to think about the idea of AIR. Most exhibition booth, no matter how inventive its aesthetic is, seems to alienate its formal design with the company product it’s featuring. We live in an age of instantaneous gratification and our attention span is shorter than ever. We knew we have to incorporate interactive elements to the design so people and the atmosphere can “Play with it”. Both me and my wife loves ocean life and I remembered during our honeymoon while snorkeling we saw several clown fish (same fish as the Finding Nemo Cartoon) playing in a sea anemone. What if the design can “float” like a sea anemone and the visitors can explore or manipulate the design like Nemo and his pals. We think focusing on bringing children into a booth is vital to the importance of a company’s projection on environmentalism to the next generation. Most people think of land and sea as totally different environment but both are engulfed in fluid dynamics which causes constant movement. In the ocean it is currents and waves while on land it is the motion of wind. Both elements are vital to all life forms survival because of oxygen and we decided to make AIR-Nemone. AIR-Nemone is a word combination of AIR and ANEMONE invented by COC design! We want to bring the sea anemone to ShangHai Xintiandi without getting you guys all wet or in a scuba suit. We took the tassel string as the de facto material to work with; due to its ultra light weight physicality any slight breeze will move it immensely. Also as a 2000 year old Chinese design invention brings a nice sense of patriotism while also reminding us of being inside a Chinese willow tree!! So come into this pulsating structure, actually come right through the strings or play hide and seek within it. Brush your hands gently through them or make them like a wig over your head, it’s all about interaction and fun. Life is constantly moving, life needs oxygen to sustain and thrive. Welcome the world’s first “movement sustaining exhibition booth”, The AIRNEMONE.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
*Please Watch Video First*- A) By using thousands of tassel strings as its cladding/partition wall; a decorative idea actually invented in China over 2000 years ago, we have created an entirely moving form dependent on wind and human interaction. This is actually coming from an inspiration of the successful Pixar movie Finding Nemo where the visitors are Nemo and the booth becomes the Sea Anemone. This is the focus of the booth to be for family with children to interact with. B) Through our research of over 50 geometrical forms. We discovered that children like to enter into anything with circular shape as it is more inviting and softer in aesthetic, that’s why AIRNEMONE is designed with several large round corners in Plan. The plan itself is also inspired by the rotational movement of a typhoon which makes the visitors have a feeling of moving through the interior of a cyclone. C) We acknowledge that the one constant quality of our world, be that in nature, business, technology or love and friendship: is of Constant Changes to revive and rejuvenate our planet of existence. AIRNEMONE is one of the only booth designs in the world that is constantly changing. With this inherent quality visitors will be “drawn” to the design similar to nature is. It also creates promotion dialogue where there is “THIS MOVING PAVILION BY WIND IN SHANGHAI” that will create great publicity for Daikin. D) By using the interlacing of white and blue strings, even the color is always morphing through the strings being blown by the wind. Because each string moves in accordance to variable amount of wind that it experiences, the whole form will be practically like a living organism in the shopping mall. E) The design allows visitors to go around it normally or even pass through the tassel string wall right into the center as they are compose of entirely soft fabric strings and utterly safe for adult and children. Because the partition is not a solid wall, it is also “lighter” in aesthetic considering the rather “enclosed” space of the Xintiandi shopping mall with limited height clearance. F) The design can be dismantled and reuse in different configuration for the future as they are made of modular components. It is one of the few stands in the world that is entirely reusable and no material needs to be thrown away; Keeping with Daikin’s theme of environmentally conscious thinking. G) We know for sure that children will consider AIRNEMONE as a big piece of interactive toy and can play “hide and seek” with each other and their parents through the strings wall. It is one of the only booths in the world where children will never be bored of just watching display products or images. This allows adults to have their own free time to entice the surroundings and drawn them into the center of the booth itself. Weekend activities such as “Yoga” and “Health Living” classes will just make this effect more prevalent!!!

OPERATION / FLOW / INTERACTION:
Kids can play hide and seek around the tassel strings. When wind is experienced the whole design pulsates. Since the partition surface is not solid anyone can pass right through the design.

PROJECT DURATION AND LOCATION:
Project started design phase in June 2016 and open to public on 2nd Sep 2016 in Shanghai Xintiandi Style shopping mall.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Light Weight Recycle Tassel Strings Panel. Matt White Powder Coated Steel Frame, BPA Free PVC Fabric Ceiling Rope, Anti-Gravity Plantation Pods. Most of the design and materials are recyclable and can be re-erected in different location within 4 Hours.

SPECIFICATIONS / TECHNICAL PROPERTIES:
General Dimension of the design is W 9.5m x L 10.8m x H 2.6m. Internal floor area is approx 83sqm. Over 3km of PVC ropes are used for plantation pod suspension. This is also the world's longest tassel string design at 80m long of continous 2 tone color strings used.

TAGS:
AIR,INTERACTIVE,ALL AGES,ENVIRONMENTAL,TRANSFORMABLE,SOFT,NO BOUNDARIES

RESEARCH ABSTRACT:
1) To have a design that is completely interactive to the environment and user. 2) We want to focus on drawing children into the design. As once children are attracted, parents will follow them. This is in correlation to Daikin is a company that “considers the family” and with Daikin technology they are bringing a brighter and healthier lifestyle for the current and next generation. 3) Through our research we found that children have a very short attention span and in order to draw their attention, we need to have elements of interaction. This will also in turn create dialogue in conversation with their parents which subsequently makes the parents, or potential buyers, to consider Daikin products for their family. 4) The design should be made of very low cost and light weight material yet exudes immense creativity once completed. 5) The design should “draw” visitors into the booth and not around it as most booths tend to fail in “catching visitors”.

CHALLENGE:
We wanted to rethink what a corporate exhibition is. We also wanted to prioritize children as our main audience as we know that if kids have fun, then the parents will come. We want to make a design that is highly interactive and interesting to all ages and avoid any 'barriers' on how you can enter. We also wanted a design that is constantly moving by one of the 4 primal elements of our planet as we are spreading the message on how AIR is vital to our survival and CLEAN AIR is something we need to educate our next generation as related to the well being of our planet. We also decided the design NEEDS to be recyclable as to eliminate as much wastage as possible.

ADDED DATE:
2016-09-23 09:05:50

TEAM MEMBERS (1) :
Kevin Chu, Giulia Dibonaventura

IMAGE CREDITS:
Kevin Chu, 2016.

Visit the following page to learn more: http://www.coc.design


CLIENT/STUDIO/BRAND DETAILS
NAME:
Daikin Air Conditioning and Ideat Contemporary Design Publication

PROFILE:
Daikin is a world leader in Air condition technology. Started 1924 in Japan it has always introduced clients and industry to the latest invention on heating and cooling systems. Currently they are pursuing the convergence of eco ideas into all their products and investigating on a better future all end users. Ideat is a publication that focusing on the best contemporary design Lifestyle Ideas around the world. Since its birth in 1999 in France it has become the most innovative design publication in the industry.



NOMINATION DETAILS

Airnemone Pavilion Interactive Exhibition Pavilion by Kevin Chu is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Kevin Chu when results are announced.


AWARD DETAILS

Airnemone Pavilion Interactive Exhibition Pavilion by Kevin Chu is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Kevin Chu.

· Click here to register inorder to view the profile and other works by Kevin Chu.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit | Translations



Did you like Kevin Chu's Interior Design?
You will most likely enjoy other award winning interior design as well.
Click here to view more Award Winning Interior Design.


Did you like Airnemone Pavilion Interactive Exhibition Pavilion? Help us create a global awareness for good interior design worldwide. Show your support for Kevin Chu, the creator of great interior design by gifting them a nomination ticket so that we could promote more of their great interior design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.