DNA Poster by Danne Ojeda |
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| DESIGN DETAILS | |||||
| DESIGN NAME: DNA PRIMARY FUNCTION: Poster INSPIRATION: The poster is inspired by a DNA Paper origami structure to promote the core design elements of the exhibition D-Sign-Lab which referred to a relation between art, design and science. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The poster transforms into a 3D DNA structure to emphasise the texts printed on it which portray the esencial design elements of the exhibition D-Sign-Lab which centred on a relation between art, design and science. Translucent paper was selected not only to make feasible the folded DNA origami structure, but also to be able to read the bilingual texts—Spanish and Czech—at once but also apart from each other [Spanish text (blue ink) is printed in reverse order in the back, while Czech text (red ink) is printed in the front side of the poster] OPERATION / FLOW / INTERACTION: By folding the poster, it transforms into a DNA origami structure. The folding also helps to isolate both language texts, as the poster is printed double-sided, in order to contemplate the text as a singular unit of meaning and/or mere letters. When pasting posters together a festive and celebrative structure appears which helps to promote de exhibition as an enjoyable event. PROJECT DURATION AND LOCATION: Duration: 03.12.2015–30.01.2016 / Location: Cervantes Institute, Prague, Czech Republic. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Offset printing SPECIFICATIONS / TECHNICAL PROPERTIES: Width 300mm X Height 900mm TAGS: DNA, Poster, Origami RESEARCH ABSTRACT: The main objective was to create a poster that while it was promoting an exhibition on art, design and science, would visually act as a metaphor for the essence of this exhibition. DNAs carry the esencial genetic human "codes", thus, the poster acts likewise by communicating the essence of the exhibition D-Sign-Lab, and by clearly visualizing its paper body structure as a DNA. With regards to the production process, it was also important to experiment with a translucent paper that could support the three dimensional DNA origami structure. In this regard, the reader would have to approach and interact with the poster as a sort of "mobile sculpture", in order to decipher its message. CHALLENGE: It relates to both idea generation and production: 1) All typesetting found in the backside of the poster is printed in a reverse order. In this manner, the text can easily be read from the front side of the poster. The latter also facilitates the smooth integration between back and front sides of the poster layout. 2) To find a translucent paper that could support a 3D DNA origami structure and that, at the same time, could make legible double sided printed typesetting. ADDED DATE: 2016-08-04 15:41:21 TEAM MEMBERS (1) : Design: Danne Ojeda IMAGE CREDITS: Photo credits: Kryštof Blažek and d-file studio PATENTS/COPYRIGHTS: Danne Ojeda, 2015–2016. |
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NAME: d-file studio PROFILE: d-file graphic design studio was founded in 2003, in Amsterdam. d-file studio is a platform for concept and project development in the areas of visual art, design and theory. To encourage innovative projects and its consequent production of knowledge, d-file also functions as a laboratory where critique on conceptual and practical training for external parties takes place. d-file studio has embraced several trans-disciplinary projects and collaborations with musicians, writers, exhibition designers, socio-cultural agents, foundations, publishing houses, academic institutions and museums worldwide. |
| AWARD DETAILS | |
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Dna Poster by Danne Ojeda is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Read the interview with designer Danne Ojeda for design DNA here.· Press Members: Login or Register to request an exclusive interview with Danne Ojeda. · Click here to register inorder to view the profile and other works by Danne Ojeda. |
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