DESIGN NAME: Florush
PRIMARY FUNCTION: Toothbrush
INSPIRATION: This design concept was created and inspired by falling water down a typical toothbrush and the cheerfulness of a twist ice-cream. I wanted to design a toothbrush that is playful, pleasant, fun to use and provides the user with personalisation and function. I couldn't find a toothbrush which would give me that, so I decided to look into the current market and look for a solution.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The body of the toothbrush can be created from stained mahogany wood or plastic, finished at one end by a coloured sculpture made of acrylic glass resembling the flow of water and twist ice-cream. It can be unscrewed and changed for a different colour. It also hides an interdental brush that can be easily replaced by unscrewing; the transparent plastic cover over it is fixated by sliding that onto a piece of material that exceeds the main screw. At the other end is the part with the bristles.
OPERATION / FLOW / INTERACTION: It's operated as a traditional toothbrush and held in the middle. The part of the brush with the bristles can be changed and unscrewed, replaced with a new part of different colour and material. The other end of the toothbrush can be replaced too, but also functions as a pocket and holder of a replaceable interdental brush. A plastic cover over it is provided for hygienic purposes. The toothbrush has a wooden conical travel box, matching the design of the brush.
PROJECT DURATION AND LOCATION: This first concept was created in Prague between November 2015 and February 2016. The redesign and finalisation of the concept happened in Barcelona during January and February 2017.
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PRODUCTION / REALIZATION TECHNOLOGY: The toothbrush body can be produced from wood as well as plastic. The silver looking lines are made from stainless steel. The coloured sculpture resembling the shape of a twist ice-cream is made of acrylic glass. All the parts are changeable and different colours combinations can be created.
SPECIFICATIONS / TECHNICAL PROPERTIES: Length: 224mm
TAGS: toothbrush, design, beauty, teeth, ice-cream, water, cosmetic, sculpture, bristles
RESEARCH ABSTRACT: I first looked into the best toothbrushes out there and what techniques they employ and what aesthetic aspects prevail. I used the best from each, combined it, added some of my own ideas and knowledge and created this toothbrush. The first initial idea was based on what I have researched. Later, the design was changing according to my changing vision.
CHALLENGE: A long time ago I had an idea to give function to the "ice-cream" part of the brush because at first it only had an aesthetic purpose. I wanted to insert an interdental brush into it in some way. At that time I was not sure how, though. A year later, more confident with my engineering, I incorporated an interdental toothbrush into it while keeping it hidden, yet simply accessible and replaceable. I have also acknowledged the comment from the A'Design Jury and used it to improve my design.
ADDED DATE: 2016-08-02 16:02:37
TEAM MEMBERS (1) : Miroslav Stibůrek
IMAGE CREDITS: Miroslav Stibůrek.
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