Florush Toothbrush by Miroslav Stiburek

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DESIGN DETAILS
DESIGN NAME:
Florush

PRIMARY FUNCTION:
Toothbrush

INSPIRATION:
This design concept was created and inspired by falling water down a typical toothbrush and the cheerfulness of a twist ice-cream. I wanted to design a toothbrush that is playful, pleasant, fun to use and provides the user with personalisation and function. I couldn't find a toothbrush which would give me that, so I decided to look into the current market and look for a solution.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The body of the toothbrush can be created from stained mahogany wood or plastic, finished at one end by a coloured sculpture made of acrylic glass resembling the flow of water and twist ice-cream. It can be unscrewed and changed for a different colour. It also hides an interdental brush that can be easily replaced by unscrewing; the transparent plastic cover over it is fixated by sliding that onto a piece of material that exceeds the main screw. At the other end is the part with the bristles.

OPERATION / FLOW / INTERACTION:
It's operated as a traditional toothbrush and held in the middle. The part of the brush with the bristles can be changed and unscrewed, replaced with a new part of different colour and material. The other end of the toothbrush can be replaced too, but also functions as a pocket and holder of a replaceable interdental brush. A plastic cover over it is provided for hygienic purposes. The toothbrush has a wooden conical travel box, matching the design of the brush.

PROJECT DURATION AND LOCATION:
This first concept was created in Prague between November 2015 and February 2016. The redesign and finalisation of the concept happened in Barcelona during January and February 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
The toothbrush body can be produced from wood as well as plastic. The silver looking lines are made from stainless steel. The coloured sculpture resembling the shape of a twist ice-cream is made of acrylic glass. All the parts are changeable and different colours combinations can be created.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Length: 224mm

TAGS:
toothbrush, design, beauty, teeth, ice-cream, water, cosmetic, sculpture, bristles

RESEARCH ABSTRACT:
I first looked into the best toothbrushes out there and what techniques they employ and what aesthetic aspects prevail. I used the best from each, combined it, added some of my own ideas and knowledge and created this toothbrush. The first initial idea was based on what I have researched. Later, the design was changing according to my changing vision.

CHALLENGE:
A long time ago I had an idea to give function to the "ice-cream"; part of the brush because at first it only had an aesthetic purpose. I wanted to insert an interdental brush into it in some way. At that time I was not sure how, though. A year later, more confident with my engineering, I incorporated an interdental toothbrush into it while keeping it hidden, yet simply accessible and replaceable. I have also acknowledged the comment from the A'Design Jury and used it to improve my design.

ADDED DATE:
2016-08-02 16:02:37

TEAM MEMBERS (1) :
Miroslav Stibůrek

IMAGE CREDITS:
Miroslav Stibůrek.



CLIENT/STUDIO/BRAND DETAILS
NAME:
MIROSLAVO

PROFILE:
Miroslavo is an evolving and dynamic multidisciplinary creative studio combining the fields of design, photography, art and engineering allowing a holistic and inventive approach to creation. Miroslavo is an evolving and dynamic multidisciplinary creative studio combining the fields of design, photography, art and engineering allowing a holistic and inventive approach to creation. It‘s run by an award-winning creator Miroslav „Miroslavo“ Stibůrek who thanks to his artistic nature and technical background has dedicated his life to exploring his passion for aesthetics, sociology, philosophy, engineering, the pursuit of happiness and creativity.



NOMINATION DETAILS

Florush Toothbrush by Miroslav Stiburek is a Nominee in Beauty, Personal Care and Cosmetic Products Design Category.

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AWARD DETAILS

Florush Toothbrush by Miroslav Stiburek is Runner-up for A' Design Award in Beauty, Personal Care and Cosmetic Products Design Category, 2016 - 2017.



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