DESIGN NAME: Natures Art
PRIMARY FUNCTION: Vegetable Can
INSPIRATION: My inspiration for this project started from the art sketches that you can find in Paris, along the streets that follow the river Sena.
Simple, clear sketches of nature, in all its forms, drawn by talented street artist that have the patient of looking and celebrating all the micro details of the surroundings.
Their work expressed in such honest, basic way, served like starting point for this natures introspective.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The focus point for this design concept was expressing the beauty that lies in the simple vegetables we consume every day: natures art creations.
The design of the can is all about celebrating natures products and their delicious taste.
The design talks about stopping and start noticing long forgotten details that lay in front of us every day: the round shape of a fresh tomato, the leaves that embrace the red, the juicy tomato or the curvy shape of beans.
OPERATION / FLOW / INTERACTION: More than just a can, the packaging can be used long after it is consumed maybe like a hotchpotch or a perfect place to store your favorite pencils.
PROJECT DURATION AND LOCATION: The project has started in February2016 in Paris,France and it was finished in June 2016 in Bucharest, Romania.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Design concept for vegetable cans :tomatoes, beans.
The drawings are applied directly on the white aluminum can, not on a paper label, for long lasting effect.
SPECIFICATIONS / TECHNICAL PROPERTIES: 245 mm x 102mm / Aluminum can
TAGS: Packaging, Concept, Packaging Design, Vegetables, Food, Cans, Branding
RESEARCH ABSTRACT: After closely evaluating the vegetable can market, I found out that most of the packaging have the same graphic direction and do not do enough justice for the tasty products inside. The design should really inspire the customer, make him really appreciate the product that lives inside the can.
CHALLENGE: The challenge was creating a packaging that could graphically speak about Natures Art, about the work of this master sculptor.
ADDED DATE: 2016-06-03 11:54:18
TEAM MEMBERS (1) : Chelsoi Gabriela Raluca
IMAGE CREDITS: Main image is Image #1
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
Optional Image #1
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
Optional Image #2
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
Optional Image #3
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
Optional Image #4
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
PATENTS/COPYRIGHTS: Copyrights belong to Chelsoi Gabriela , 2016
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