Natures Art Vegetable Can by Gabriela Chelsoi - CreativeByDefinition

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DESIGN DETAILS
DESIGN NAME:
Natures Art

PRIMARY FUNCTION:
Vegetable Can

INSPIRATION:
My inspiration for this project started from the art sketches that you can find in Paris, along the streets that follow the river Sena. Simple, clear sketches of nature, in all its forms, drawn by talented street artist that have the patient of looking and celebrating all the micro details of the surroundings. Their work expressed in such honest, basic way, served like starting point for this natures introspective.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The focus point for this design concept was expressing the beauty that lies in the simple vegetables we consume every day: natures art creations. The design of the can is all about celebrating natures products and their delicious taste. The design talks about stopping and start noticing long forgotten details that lay in front of us every day: the round shape of a fresh tomato, the leaves that embrace the red, the juicy tomato or the curvy shape of beans.

OPERATION / FLOW / INTERACTION:
More than just a can, the packaging can be used long after it is consumed maybe like a hotchpotch or a perfect place to store your favorite pencils.

PROJECT DURATION AND LOCATION:
The project has started in February2016 in Paris,France and it was finished in June 2016 in Bucharest, Romania.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Design concept for vegetable cans :tomatoes, beans. The drawings are applied directly on the white aluminum can, not on a paper label, for long lasting effect.

SPECIFICATIONS / TECHNICAL PROPERTIES:
245 mm x 102mm / Aluminum can

TAGS:
Packaging, Concept, Packaging Design, Vegetables, Food, Cans, Branding

RESEARCH ABSTRACT:
After closely evaluating the vegetable can market, I found out that most of the packaging have the same graphic direction and do not do enough justice for the tasty products inside. The design should really inspire the customer, make him really appreciate the product that lives inside the can.

CHALLENGE:
The challenge was creating a packaging that could graphically speak about Natures Art, about the work of this master sculptor.

ADDED DATE:
2016-06-03 11:54:18

TEAM MEMBERS (1) :
Chelsoi Gabriela Raluca

IMAGE CREDITS:
Main image is Image #1
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
Optional Image #1
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
Optional Image #2
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
Optional Image #3
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)
Optional Image #4
Creator (Gabriela Raluca Chelsoi)
Illustrator (Gabriela Raluca Chelsoi)

PATENTS/COPYRIGHTS:
Copyrights belong to Chelsoi Gabriela , 2016

Visit the following page to learn more: http://bit.ly/2ooKqhN


CLIENT/STUDIO/BRAND DETAILS
NAME:
Gabriela Chelsoi - CreativeByDefinition

PROFILE:
Natures art represents a brand that is celebrating the best products that nature has to offer. The message of the brand is all about high quality vegetables. This concept design was done by CreativeByDefinition in order to capture the essence of fresh vegetables.



NOMINATION DETAILS

Natures Art Vegetable Can by Gabriela Chelsoi-Creativebydefinition is a Nominee in Packaging Design Category.

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AWARD DETAILS

Natures Art Vegetable Can by Gabriela Chelsoi-Creativebydefinition is Winner in Packaging Design Category, 2016 - 2017.



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