DESIGN NAME: Lawi
PRIMARY FUNCTION: Structural and Graphic Packaging Design
INSPIRATION: Nigeria has an artistic tradition that dates back thousands of years. While much of the country's indigenous art had a religious and spiritual significance, many of the traditional arts and crafts evolved over time to include practical and decorative items.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Lawi is a Nigerian water brand for the African market. Despite water is vital for life whatever its package looks like, most people enjoy a well-designed package. The bespoke bottle 3D design as well as the label design pays homage to the Nigerian cultural heritage and the natural water spring source where Lawi water emerges.
The proprietary bottle shape differentiates this new local brand from its international counterparts.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Blown molded PET bottle Crystal OPP label Flexography printed
SPECIFICATIONS / TECHNICAL PROPERTIES: 252 mm x ø78 mm
TAGS: structural & graphic design, lawi, tridimage, water
RESEARCH ABSTRACT: Tridimage’s key was to focus on communicating the Nigerian cultural heritage and the water spring source that brings this product out of the earth surface.
CHALLENGE: -
ADDED DATE: 2016-03-30 17:40:13
TEAM MEMBERS (1) : tridimage structural and graphic design team
IMAGE CREDITS: tridimage , 2015.
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