Gift For Good - Red Packet Series Seasonal Gift for retail market by The Box Brand Design Limited |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gift For Good - Red Packet Series PRIMARY FUNCTION: Seasonal Gift for retail market INSPIRATION: Giving out blessing is important tradition in CNY Festival. Brands make used of promotion and relationship building by send out their gift to client during this period. Red packet is popular item which choose as gift these year. And people looking for unique design of red packet to present their brand image and blessing to client. We design series of red packet because aware the market need. UNIQUE PROPERTIES / PROJECT DESCRIPTION: “Red Packet” is important blessing symbol in CNY Festival. Beyond traditional, we want to bringing it a modern look with traditional concept from fresh design angle. “Windmill, Red Colour, Number 8” are always represent good luck is coming in Chinese tradition. Make used of modern graphics and special printing effect with those traditional elements, red packet become a unique gift to express your good will. OPERATION / FLOW / INTERACTION: Gift for Good Red Packet apply modern design style to a traditional element. Make this tradition blessing become more stylish and up-today. PROJECT DURATION AND LOCATION: The project started in September 2015 and finished in December 2016. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Used several printing effect on the packet, such as emboss, gold hot stamping, foil stamping and reliefs on gloss pearl paper. SPECIFICATIONS / TECHNICAL PROPERTIES: box: 96 x 180mm; packet: 90mm x 170mm TAGS: Red, Traditional, Modern Chinese, Red packet, Blessing, Money RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2016-01-28 12:16:32 TEAM MEMBERS (4) : Creative Director: Joey Lo, Art Director: Yvonne Chung, Designer: Kyran Chan and Designer: Summer Lin IMAGE CREDITS: Photographer: Ariom Leung PATENTS/COPYRIGHTS: Copyrights belong to The Box Brand Design Limited |
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| Visit the following page to learn more: http://www.boxbranddesign.com | |||||
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NAME: The Box Brand Design Limited PROFILE: Box Brand Design is a design agency specializes in branding & identity, graphic design and marketing strategy. Our creative ideas illuminate identified business objectives. Combined, we have a broader range of services than any other brand consultancy – we go deeper and further in realizing clients’ ambitions and transform meaningful consumer insights into powerful brand experiences. |
| AWARD DETAILS | |
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Gift For Good-Red Packet Series Seasonal Gift For Retail Market by The Box Brand Design Limited is Winner in Packaging Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with The Box Brand Design Limited. · Click here to register inorder to view the profile and other works by The Box Brand Design Limited. |
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