SONY semiconductor branding Sales Promotion & Branding by Katsumi Tamura & Takahiro Sugawara |
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| DESIGN DETAILS | |||||
| DESIGN NAME: SONY semiconductor branding PRIMARY FUNCTION: Sales Promotion & Branding INSPIRATION: The product features the capability to provide bright, clear video imagery, inspiring the use of color and light as motifs to represent those features. To keep the brand image from taking priority over the substance of the product, contrasts and comparisons of the video imagery produced are being used together with other similar methods to introduce its functionality in detail. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is the Sony branding project for semiconductor products for use in security camera applications. The designs for web sites and exhibitions, which are crucial touch points, were completely redone and new images constructed as part of efforts to strengthen customer relations. Full use was made of the functions of color and form, the essential elements of design, to develop graphic elements that express the distinctive features of the product. These elements were deployed as key visuals to provide the inorganic product with its own expressive face, thereby building up a rich world. OPERATION / FLOW / INTERACTION: Website Users can operate it intuitively. It has simple structure and navigates them to informations they need directly. In the exhibition, we have to display similar products in one space. We try to display clearly by space planning and graphic design. PROJECT DURATION AND LOCATION: The website launched in January 2014. The exhibition was held in October 2014. |
PRODUCTION / REALIZATION TECHNOLOGY: Renewed website has a advanced research system. There are many information on the website. Users can get a target information quickly by this system. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Sony, Exhibition booth design, Website design, Xarina, Effio, Starvis, Pregius, Japan RESEARCH ABSTRACT: The result of preliminary survey showed that there were little competitive websites designed with branding. Besides, global website should be designed considering nonverbal communication. CHALLENGE: The exhibition was held in China. It is very difficult to keep design quality in constructing a booth. We visited to china and controlled quality communicating to local staffs. ADDED DATE: 2014-12-22 09:47:04 TEAM MEMBERS (6) : Creative Director: Noriaki Nakao, Creative Director: Emiko Makino, Creative Director: Yoshinori Namiki, Art Director: Katsumi Tamura, Art Director: Takahiro Sugawara and Designer: Takahiro Sugawara IMAGE CREDITS: Photographer: Takahiro Sugawara |
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| Visit the following page to learn more: http://www.sony.net/ | |||||
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NAME: Sony Corporation PROFILE: At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do, is to move you emotionally. |
| AWARD DETAILS | |
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Sony Semiconductor Branding Sales Promotion & Branding by Katsumi Tamura & Takahiro Sugawara is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Katsumi Tamura & Takahiro Sugawara. · Click here to register inorder to view the profile and other works by Katsumi Tamura & Takahiro Sugawara. |
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