|
|
|
|
|
DESIGN DETAILS |
DESIGN NAME: Nissan skyline
PRIMARY FUNCTION: Brochure
INSPIRATION: A new worldview of hybrid brand from Nissan x Infiniti is depicted in this brochure.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: ・The all-new SKYLINE has no NISSAN logos anywhere, either with the exterior or the interior. Only Infiniti logo. The car maintains its name as SKYLINE, synonymous with the sport sedan representing Japanese cars for a long time. However, this vehicle is to be introduced as a new SKYLINE under Infiniti brand in Japan.
・We aimed to realize the worldview of a premium sport sedan only the made-in-Japan vehicle could provide, being different from the glamorous worldview of Infiniti brand or the European taste of BMW, Audi and Mercedes.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: in Japan
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: 250mm x 250mm, 54 pages
TAGS: nissan, skyline, infiniti
RESEARCH ABSTRACT: -
CHALLENGE: We tried to further improve the already luxury image that conveys the Nissan Skyline by creating a brochure
that goes further in terms of luxury and premium feeling.
ADDED DATE: 2014-10-28 23:25:12
TEAM MEMBERS (4) : Exective creative director: Tomohira Kodama, Creative director: Yoshihiro Mimura, Art director: Junichi Yokoyama and Copy writer: Mao Takahashi
IMAGE CREDITS: E-graphics communications, 2014.
|
|
CLIENT/STUDIO/BRAND DETAILS |
|
NAME: Nissan Motor Co., Ltd.
PROFILE: Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan.
Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies.
Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands.
Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.
|
|
|
|
Did you like E-Graphics Communications' Advertising Design?
You will most likely enjoy other award winning advertising design as well.
Click here to view more Award Winning Advertising Design.
Did you like Nissan Skyline Brochure? Help us create a global awareness for good advertising design worldwide. Show your support for E-Graphics Communications, the creator of great advertising design by gifting them a nomination ticket so that we could promote more of their great advertising design works.
|
|
|
|
|