Nissan skyline Brochure by E-graphics communications

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DESIGN DETAILS
DESIGN NAME:
Nissan skyline

PRIMARY FUNCTION:
Brochure

INSPIRATION:
A new worldview of hybrid brand from Nissan x Infiniti is depicted in this brochure.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・The all-new SKYLINE has no NISSAN logos anywhere, either with the exterior or the interior. Only Infiniti logo. The car maintains its name as SKYLINE, synonymous with the sport sedan representing Japanese cars for a long time. However, this vehicle is to be introduced as a new SKYLINE under Infiniti brand in Japan. ・We aimed to realize the worldview of a premium sport sedan only the made-in-Japan vehicle could provide, being different from the glamorous worldview of Infiniti brand or the European taste of BMW, Audi and Mercedes.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
in Japan

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
250mm x 250mm, 54 pages

TAGS:
nissan, skyline, infiniti

RESEARCH ABSTRACT:
-

CHALLENGE:
We tried to further improve the already luxury image that conveys the Nissan Skyline by creating a brochure that goes further in terms of luxury and premium feeling.

ADDED DATE:
2014-10-28 23:25:12

TEAM MEMBERS (4) :
Exective creative director: Tomohira Kodama, Creative director: Yoshihiro Mimura, Art director: Junichi Yokoyama and Copy writer: Mao Takahashi

IMAGE CREDITS:
E-graphics communications, 2014.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Nissan Motor Co., Ltd.

PROFILE:
Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.



NOMINATION DETAILS

Nissan Skyline Brochure by E-Graphics Communications is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Nissan Skyline Brochure by E-Graphics Communications is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.



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