COGITO FIT Connected Watch by CONNECTEDEVICE Ltd

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DESIGN DETAILS
DESIGN NAME:
COGITO FIT

PRIMARY FUNCTION:
Connected Watch

INSPIRATION:
COGITO FIT proves that a connected watch can be both intelligent and intuitive, functional and fashion-forward. COGITO FIT is designed for the mainstream user, one that does not want (or need) full phone functionality on the wrist. COGITO FIT instead provides a beautiful design and a familiar experience, with a focus only on the essential information and the user's individual priorities. Integrated activity monitoring eliminates the need to wear a separate fitness band.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
COGITO FIT offers a playful twist on wearable tech, blending vibrant colors and textures with compelling technology right on the wrist. Different from other expensive and geeky smartwatches, COGITO FIT has youth and fashion appeal — both fun and functional, blending classic analog movement with LED icons on the watch face. Call notifications, message filters, activity monitoring, and more! COGITO FIT provides fun ways to personalize the watch with swappable skins in various colors and textures.

OPERATION / FLOW / INTERACTION:
COGITO FIT connected watch makes better sense of your digital life with more relevant notifications and more insight into your activity, and more ways to express your own style! The watch allows you to filter communications, so only your most important notifications appear on your wrist. With the app, COGITO FIT's integrated activity monitor provides insights into your lifestyle, not just how many steps you took. Swappable skins in fun colors and textures allow you to mix and match with your wardrobe.

PROJECT DURATION AND LOCATION:
This project began in June 2014 at corporate headquarters in Hong Kong with the COGITO FIT design concept. Development of the technical components and smartphone application was done by the R&D office in Seattle, USA. COGITO FIT will be exhibited for the first time at International CES, January 2015.

PRODUCTION / REALIZATION TECHNOLOGY:
COGITO FIT is the first connected watch utilizing CONNECTEDEVICE's new system in package (SiP), a full solution designed to smart-enable the watchmaking industry. Ultra-small at just 6x8mm, the SiP brings connectivity to conventional watches without radically changing the look & feel of a timepiece. Ultra-low power Bluetooth Smart allows the watch to run on a button-cell battery, without an external charge. Attached to a full app suite to provide users complete control over their watch experience.

SPECIFICATIONS / TECHNICAL PROPERTIES:
• Japanese Quartz movement • Polycarbonate case (45.5mm diameter, 15mm thickness) • Nickel-free stainless steel bezel & case-back • High quality printed plastic / silicon band • Bluetooth® Smart (low energy) technology • 10 ATM water resist • Integrated accelerometer for activity monitoring • App supports both iOS and Android smartphones • In-app "Private Channel" powered by IFTTT for message filtering, relevant notifications

TAGS:
COGITO FIT, connected watch, fashion watch, smart watch, iPhone, iOS, Android, smartwatch, digital generation, wearable technology

RESEARCH ABSTRACT:
Independent studies show that smartphone users check their devices, on average, 150 times per day. COGITO FIT was designed to ease this burden — to cut through all the digital distractions, filter an array of home, work and social communications, and allow users to focus on their priorities. Studies also show that battery life is an important factor in smartwatch usage. Ultra-low power COGITO FIT does not require a charge, eliminating the burden of bulky chargers and tangled power cords.

CHALLENGE:
The biggest creative challenge was to prove that FASHION and FUNCTION can seamlessly come together in a connected watch. We refused to compromise on our core design principles of style, simplicity and smarts. With COGITO FIT, we aim to put wearable technology to work for the mainstream user. COGITO FIT was created as a watch that consumers would want to wear, one that naturally merges connectivity with a conventional timepiece.

ADDED DATE:
2014-09-23 20:12:12

TEAM MEMBERS (1) :


IMAGE CREDITS:
CONNECTEDEVICE Ltd, 2014.

Visit the following page to learn more: http://cogitowatch.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
COGITO FIT

PROFILE:
COGITO FIT blends vibrant colors and trendy design with essential notifications from the smartphone. Created for maximum mainstream appeal, COGITO combines fun and functionality to make the smartwatch more accessible to a larger public and a more natural experience for the user. LED icons on the watch face alert users when they have a call, an email or a message on social media sites. The easy-to-use interface lets users manage not just calls, but also trigger their camera, control their music and locate their phone.



NOMINATION DETAILS

Cogito Fit Connected Watch by Connectedevice Ltd is a Nominee in Wearable Technologies Design Category.

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AWARD DETAILS

Cogito Fit Connected Watch by Connectedevice Ltd is Winner in Wearable Technologies Design Category, 2014 - 2015.



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