Venting sandbag Public service advertising by CD: Yong Huang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Venting sandbag PRIMARY FUNCTION: Public service advertising INSPIRATION: The event of abusing cat dog occurs happen frequently, what cause serious social discontent. The inspired of this design come from sandbags, when people get angry or during exercise will hit sandbags to vent their emotions. Sandbags are visual language that everyone can understand, the dogs and cats are likened to vent sandbags on the images, what has a unique visual language of expression and communication skills. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This ad is a series of public service ads that use the way of metaphor to deal with the photos of the dogs and cats, for making the cats and dogs become a sandbag shape on the images. Concise and easy understanding visual language that has not only the superiority of transcending national boundaries and language barriers, but also the uniqueness and simplicity of images has a strong visual impact and shocking. So as to attract the viewer's eye, affect viewer and improve the social morality. OPERATION / FLOW / INTERACTION: The ads can be released in the subway, waiting hall and outdoor advertising media. Let the audience attention and thought. And let more people to protect the cats and dogs, to prevent and protect other animals subjected to abuse. PROJECT DURATION AND LOCATION: This design be finished in June 2014,in Xi'an,China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Digital printing or Printing offset SPECIFICATIONS / TECHNICAL PROPERTIES: 29.7cm*42cm,Technica TAGS: Public service advertising, Animals Asia Foundation, Abuse of dogs and cats, Cruelty to animals RESEARCH ABSTRACT: Since 2005, the world appeared serious abuse of cat and dog behavior more and more. In order to be able to call on more people to love animals, I designed a series of Ads creativity. Advertising pictures of cats and dogs are turned into a bag shape, Their body is full of scars. Ads I am not your vent sandbag Which make people rooted meaningfully to a good education and inspiration to people, And let more people to protect the cats and dogs. CHALLENGE: Public service advertisements should express information using visual language transfer and point of view, In the vision to have impact, shocking, which to attract audience eyeballs and let the audience attentions to, making the effective dissemination of information, affecting the audience, improving social merit consciousness. How to let the audience to interact in the advertising visual, communicate emotionally, this is the most difficult part of the process of public service advertising creation. ADDED DATE: 2014-08-08 06:22:34 TEAM MEMBERS (2) : CD: Yong Huang and IMAGE CREDITS: shutterstock |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Animals Asia Foundation PROFILE: Animals Asia Foundation (Animal Asia Foundation, AAF), Animals Asia Foundation is a charity registered with the Government, is the founder Jill · Robinson (formerly behalf of IFAW Asia), founded in 1998, the picture bears Animals Asia Foundation campaign headquarters protection located in Hong Kong and offices in Australia, the United States and the United Kingdom. Animals Asia Foundation is committed to rescue and help Asian wild, domesticated and endangered animals. Appeal to stop the killings and the use of cats, dogs and other household pets as food catering, and called for elimination of the catheter into the abdominal black bear bile extraction bear farming, and want to replace the use of drugs by promoting eliminate drug production using animal organs as raw materials, save China and Vietnam bears (moon bears). |
| AWARD DETAILS | |
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Venting Sandbag Public Service Advertising by Cd: Yong Huang is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with CD: Yong Huang. · Click here to register inorder to view the profile and other works by CD: Yong Huang. |
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