Territoria Festival Corporate identity by Oxana Paley |
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| DESIGN NAME: Territoria Festival PRIMARY FUNCTION: Corporate identity INSPIRATION: The basic idea was interpretation of contemporary art as a different perspective of the world. That's how the slogan "Art from a different perspective" and it's graphic realization has appeared. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The identity for a 8th Festival of Contemporary Art "Territoria&quo OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in March 2013 and finished in September 2013, and the festival took place in Moscow from 1-8 October, 2013. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Posters, booklet, flyers and invitations were produced in paper, offset printing. SPECIFICATIONS / TECHNICAL PROPERTIES: Posters size: A1, A2 booklet size: 21x28 cm TAGS: Identity, theater, festival, art, contemporary art RESEARCH ABSTRACT: The research has been conducted both in sociological and art fields. Sociological part of research means study of the target audience. This project’s target audience are young people who are interesting in contemporary art and especially in contemporary theater. These are people who are looking for new impressions. CHALLENGE: The assignment was to brand the festival's identity and develop interest in it among its target audience, to create an organizational structure that's easily adaptable to new themes. ADDED DATE: 2014-02-15 11:29:49 TEAM MEMBERS (1) : Designer- Oxana Paley, Tutor- Leonid Slavin IMAGE CREDITS: Oxana Paley, 2013. |
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| Visit the following page to learn more: http://www.behance.net/paley | |||||
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NAME: Festival ‘Territory’ PROFILE: International Festival-School of Contemporary Art ‘Territoria’. The program of this multicultural festival consists of uniquely experimental contemporary performance pieces, and similarly adjacent genres. The organizers of the festival offered a completely different method of involving Russian youth theatre in an international cultural context: by meeting and interacting with current events and significant trends in the world of theatre and the performing arts. Year after year, the main audience and participants of the festival are the students of theatre and art schools of Russia and CIS countries. The students come to ‘Territoria’ to see the most innovative theatrical performances and hear pioneering musical compositions, to participate in master classes with leading figures of the world of culture, and to communicate with each other and with members of the artistic directors of the festival. |
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Territoria Festival Corporate Identity by Oxana Paley is Winner in Graphics, Illustration and Visual Communication Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Oxana Paley. · Click here to register inorder to view the profile and other works by Oxana Paley. |
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