DESIGN NAME: Spria Chocolate
PRIMARY FUNCTION: Range of chocolate tablets
INSPIRATION: We used as inspiration the art of hand painting, all the elements on the packaging being primarily painted on paper by the designers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Our mission was to create the image for a quality brand of chocolate that promotes local archaic flavor taste of homemade preserves
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in the last months of 2012 and the range was launched in April 2013.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: 195 mm x 73 mm x 5 mm
TAGS: Chocolate, watercolor, feminine, arhaic
RESEARCH ABSTRACT: Market design research on upper-mainstream chocolate products, branding techniques and PR communication
CHALLENGE: -
ADDED DATE: 2014-01-28 02:22:15
TEAM MEMBERS (5) : Creative director: Irinel Ionescu, Designer & Illustrator: Alin Patru, Project Manager: Ana Poiana, Prepress: Danubiu Birzu and
IMAGE CREDITS: AMPRO DESIGN, 2013.
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