Glazov Corporate identity by 12 points |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Glazov PRIMARY FUNCTION: Corporate identity INSPIRATION: lettering, wood, 3D letters and decorative letters in interiors UNIQUE PROPERTIES / PROJECT DESCRIPTION: Glazov is a furniture factory in a town of the same name. The factory produces unexpensive furniture. Since the design of such furniture is rather generic, it was decided to base the communication concept on the original "wooden" 3D letters, words composed of such letters symbolize furniture sets. Letters make up Russian words "furniture" OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was done in 2010-2011 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: furniture, 3D letters, wood, Glazov RESEARCH ABSTRACT: - CHALLENGE: The company and its competitors produce furniture of very similar design, there's no particular conspicuous design style, instead, various styles of furniture design (from classical to modern and futuristic) are used to target different audiences. That's why the company's identity can't be based on original furniture images, still we came up with an idea to use letters made of plastic in interior scenes for furniture collections, the letters compose collection names and are placed somewhere in the interior. ADDED DATE: 2013-09-28 08:06:35 TEAM MEMBERS (2) : Oleg Vvedensky and Alexey Poteychuk IMAGE CREDITS: 12 points, 2013. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Glazov furniture factory PROFILE: Glazov furniture factory is a company with 80 years of history located in a town of Glazov. The company manufactures various kinds of affordable furniture, ranging from modern to classical, and always tries to meet increasing customers' demands. The Glazov factory has to advance production quality in order to be successful in a very competitive market of domestic furniture manufactures. |
| AWARD DETAILS | |
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Glazov Corporate Identity by 12 Points is Winner in Graphics, Illustration and Visual Communication Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with 12 points. · Click here to register inorder to view the profile and other works by 12 points. |
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