DESIGN NAME: NISSAN CIMA Brochure
PRIMARY FUNCTION: Brochure
INSPIRATION: The art of Japanese craftsmanship (“MONOZUKURI” in Japanese).
Japan's pride.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: ・Nissan integrated all of its state-of-art technologies and wisdom, interior materials of superb quality and the art of Japanese craftsmanship (“MONOZUKURI” in Japanese) to create a luxury sedan of unmatched quality - the new CIMA, Nissan’s lone flagship.
・This brochure is designed not only to show the product features of CIMA, but also to get across to the audience Nissan’s confidence and pride in its craftsmanship.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: in JAPAN
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: ・All visual images used in the brochure (from cover to styling, interior pages) are created by CAD-CGI technology, which provides even more reality than conventional photos when it comes to the gross-coated surface of exterior and interior fabric texture. Also, the one-meter-wide image (double gatefold) is an expression of Nissan’s confidence in its craftsmanship.
SPECIFICATIONS / TECHNICAL PROPERTIES: 250mmx250mm, 60 pages, Hardcover
TAGS: NISSAN CIMA Brochure
RESEARCH ABSTRACT: -
CHALLENGE: CAD-CGI quality which provides even more reality than conventional photos.
ADDED DATE: 2013-08-22 01:34:20
TEAM MEMBERS (6) : ECD: Tomohira KODAMA, CD: Yoshihiro MIMURA, AD: Junichi KANBARA, CW: Takanori UTSUMI, Photographer: Koji BABA and CGI: EGC CG Creative
IMAGE CREDITS: E-graphics communications, 2013.
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