Dependable Packaging System by Taxi West |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dependable PRIMARY FUNCTION: Packaging System INSPIRATION: Create a packaging system that communicates the virtues of the 'Dependable UNIQUE PROPERTIES / PROJECT DESCRIPTION: In a category known for overdesigned "flashy" work laced with starbursts, we decided to use simple, straightforward language (including the unconventional device of using actual sentence in the naming structure), a simple colour palate and a bold, graphic, almost utilitarian structure. This was done deliberately to reinforce the core value of dependability that Rocky Mountain Equipment the company possesses within the product itself. After all, dependability doesn't scream from the rooftops. It just does its job the only way it knows how; the right way. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: 7 months. Calgary Alberta, and Vancouver British Columbia FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: packaging, package design, industrial, dependable, oil, fluid, pail, jug, manufacturing RESEARCH ABSTRACT: The audience for Rocky Mountain Equipment's 'Dependable CHALLENGE: If there’s one thing Rocky customers can be certain of, it’s uncertainty. From double dip recessions, to all those “Once in a lifetime” storms, there’s a lot that’s beyond the control of the farmers and the construction workforce. When it comes to downed equipment, it’s one more thing they can’t control. That’s why ensuring their equipment is always up and running is essential to their livelyhood and profitability. And that’s why Rocky created The 'Dependable ADDED DATE: 2013-03-01 12:42:30 TEAM MEMBERS (16) : Client Rocky Mountain Equipment, Client contact Laird Munro, Creative Director Trent Burton, Creative Director Chris Zawada, Writer Trent Burton, Designer Chris Zawada, Designer Andrew Passas, Photographer Chad Jones, Mac Artist Yumi White, Mac Artist Hayden Wood, Digital Imaging Hayden Wood, Agency Print Producer Leah Fladgate, Agency Print Producer Denise Carefoot, Account Director Ben Tarr, Account Manager Andrea Nacinovich and Agency Planner Jack Dayan IMAGE CREDITS: Taxi West, 2012. |
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| AWARD DETAILS | |
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Dependable Packaging System by Taxi West is Winner in Packaging Design Category, 2012 - 2013.· Press Members: Login or Register to request an exclusive interview with Taxi West. · Click here to register inorder to view the profile and other works by Taxi West. |
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