The Modern Traditional Clothing by Prakirn Srivastava |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Modern Traditional PRIMARY FUNCTION: Clothing INSPIRATION: India is a country of diversities. It is rich in various embroidery and printing techniques. In the 5th century, floral and geometric designs had become popular in India and it is evident from the trade between India and Egypt. India is the first country to introduce the art of dyeing and printing with fast natural colours. The collection is characterised by a combination of the above mentioned techniques. The designs are an interpretation of the traditional art in a modern form. The designs are not about expensive studded stones and gems but about colour. The ensembles portray Indian traditional art blended with distinct embroidery, dyes and prints crafted with materials like georgette, satin, velvet and silk. The garments are about a feel of femininity, softness, fabric, colours and luxury. All in all, a range where a female can feel special, glamourous and gorgeous. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The designs comprise of simple shapes, femininity, richness, colour and elegance. The unique point of the collection are the prints and textures, surface ornamentation and dying. The concept of the collection is about - less is more, simple but yet distinctive. The fabric is light in weight and is allowed to fall under its own weight which allows in the formation of natural folds and curves resulting in a feel of luxury. OPERATION / FLOW / INTERACTION: The designs are ready-to-wear women's wear prototypes and have a commercial value. The inspiration, though, is from India but caters to the International market to anyone and everyone who loves fashion clothing. The designs can be sold as limited pieces at a high price yielding a reasonably good profit. On the other hand the designs can be put into a mass production system. This would reduce the unit price and increase the profit margin and at the same time will be available to more potential consumers. Mass production can be done in countries like India and China where the cost of production would minimum. PROJECT DURATION AND LOCATION: The project started in November 2012 U.K and then went on to India for research and sourcing. The production was done in India itself. After the production the designs were shipped to U.K. where the photoshoot was done. FITS BEST INTO CATEGORY: Fashion, Apparel and Garment Design |
PRODUCTION / REALIZATION TECHNOLOGY: Step 1: Looking for an inspiration. Step 2: Understanding the inspiration Step 3: Idea generation / Initial sketches Step 4: Creating a mood for the collection Step 5: Fabric sourcing / Deciding colour Step 6: Experimentation and deciding the surface ornamentation (embroidery) Step 7: Production (Dyeing, Embroidery and Stitching) Step 8: Photoshoot SPECIFICATIONS / TECHNICAL PROPERTIES: UK Size 10 Bust: 34 inches, Waist: 26 inches, Hips: 36 inches Ready-to-Wear Women's Wear TAGS: India, dyes, prints, embroidery, dresses, traditional RESEARCH ABSTRACT: The research was done keeping in mind the target consumer. The objective of the research was to to the designs simple and fresh yet very distinctive. The designs had to appeal as luxury but affordable. It was a primary requirement to keep the cost of production to the minimum in order to make a good profit margin. It was also important to understand the inspiration and fit it in with the market today. To finalise upon a dye colour and the kind and motif of embroidery it was important to create a number of samples and then narrow down to the best. CHALLENGE: The biggest challenge was keeping the cost of production to the minimum when only a few pieces had to be made and production unit was not available. The second challenge was the overall look and functional aspect of the garment. ADDED DATE: 2013-02-23 15:40:15 TEAM MEMBERS (2) : Design Name: Prakirn Srivastava and Model: Alexandra Paczkowska IMAGE CREDITS: Prakirn Srivastava, 2012. |
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| Visit the following page to learn more: http://www.prakirnsrivastava.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Brand: Prakirn Srivastava PROFILE: Prakirn Srivastava is a women's wear brand owned and started by Prakirn Srivastava. The brand specialises in women's clothing that are structured, feminine, fresh, soft, elegant and glamourous. The designs are characterized with a lot of colours, machine embroidery, hand embroidery, prints and textures. The designs are ready-to-wear and hold a commercial value. Customized designing is also offered by the brand. |
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The Modern Traditional Clothing by Prakirn Srivastava is Runner-up for A' Design Award in Fashion, Apparel and Garment Design Category, 2012 - 2013.· Press Members: Login or Register to request an exclusive interview with Prakirn Srivastava. · Click here to register inorder to view the profile and other works by Prakirn Srivastava. |
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