DESIGN NAME: Nature
PRIMARY FUNCTION: Beverage
INSPIRATION: Nature
UNIQUE PROPERTIES / PROJECT DESCRIPTION: ‘Nature’, a juice brand uses green and white as main colors to graft clean and pure images of the nature on ‘Nature’, a juice brand. ‘Nature’, a juice brand and sizzle illustration are expressed in moderate and restrained ways to increase the attention to the brand. In respect of mold design, the waist is designedslim for maximizing the grip so that the bottle can be hold in one hand for easy pouring. The pattern of fresh leaves which can be associated with a brand name ‘Nature’ is applied to the top of the mold through engraving, in order to improve aesthetics and establish design identity at the same time. In general, the design aims at making the brand be recognized as healthy products based on its natural image of products and the lightened pet bottle through the improvement of mold structure will contribute to the environmental improvement because of its resource saving.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in march 2012 in south korea
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PRODUCTION / REALIZATION TECHNOLOGY: PET
SPECIFICATIONS / TECHNICAL PROPERTIES: 88.7 mm x 316 mm
TAGS: nature, juice
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2012-02-28 23:59:26
TEAM MEMBERS (3) : jin-gue CHOI, sang-hee LEE, in-sung HEO, shinyoung BACK, you-na LEE, and
IMAGE CREDITS: Woongjin Food Design Team, 2011.
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