DESIGN NAME: Secret plan for a thousand years
PRIMARY FUNCTION: Healty Foods
INSPIRATION: the ten traditional Symbols of Longevity
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Since the price of a product is determined
depending on form and color dividing the grade of red ginseng roots, it was divided with the words, 'Hui(joy), Ae(love), Rak(pleasure)'.
The package design was expressed by symbolizing
animals and plants or natural objects symbolizing long life handed down in the Orient and
interpreting with a modern and oriental sense and expressed by using the technique of Na-jeon-chil-gi (lacquerware inlaid with mother-of-pearl), traditional furniture of Korea.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in JULY 2010 in SOUTH KOREA
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: paper, PET
SPECIFICATIONS / TECHNICAL PROPERTIES: 265 mm x 231 mm x 46 mm
TAGS: HEALTY FOOD, RED JINSENG
RESEARCH ABSTRACT: The Cheonnyun bichaek(Secret plan for a thousand years) is dried red ginseng used in the traditional way called "decocting",which can only be seen in the Orient.
CHALLENGE: -
ADDED DATE: 2012-02-28 20:44:17
TEAM MEMBERS (1) : jin-gue CHOI, sang-hee LEE, in-sung HEO, shin-young BACK, you-na LEE, PLAN
IMAGE CREDITS: Woongjin Food Design Team, 2011.
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