DESIGN NAME: Cocobruni
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: "When you draw a bird on a white canvas, it becomes the sky" (From famous Korean poem....)
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In most of the existing coffee brands, symbols are shaped by coffee beans and accessories. In order to differentiate itself from existing ones, Cocobruni pursues the design that makes a favorable impression and make you feel mystique and care.
OPERATION / FLOW / INTERACTION: Start based on an attitude with that the best expert makes twice a day with the best quality materials to provide more tasteful taste, and the design represents willingness to become a messenger of best taste.
PROJECT DURATION AND LOCATION: From 13 August 2010 to 13 November 2010
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Messenger, care, inspiration, meeting and communications.
RESEARCH ABSTRACT: As a result of investigating of other brands, most of them are designed in coffee beans, coffee cups and God as motif. We tried not to design a train but the sensibility of customers who is travelling in a train.
CHALLENGE: Pursue the design which can create differentiation and continued story.
ADDED DATE: 2010-10-27 22:48:08
TEAM MEMBERS (1) : 1.Juseok Park 2.Hyeju Choi 3.Sunggu Hwang
IMAGE CREDITS: Esteemed Designer, 2010.
|