Gyulai Pálinka - Gyulai Firewater Spirit bottle by Esteemed Designer |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gyulai Pálinka - Gyulai Firewater PRIMARY FUNCTION: Spirit bottle INSPIRATION: In this case the client insisted on keeping the messages already associated with „pálinka” – tradition, nobility, loyalty and the Hungarian uniqueness of this spirit. But at the same time it was important to reach a new young target audience. To meet the requirement the designer chose to depict the Hungarian hound with a fresh, clear representation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The original 'pálinka' is a distilled spirit made of fermented fruits. Only those products can be referred to as 'pálinka' which are made from Hungarian fruits, have 100% fruit content and got 37,5% of alcohol strength as a minimum. The task was to create a new packaging design which focuses on the mature young generation. The key motive of the new design is the Hungarian hound, symbolizing fidelity, nobility and all traditional values. The different colour-versions of the logo are for the different fermented fruits. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: width: 75mm height: 180mm TAGS: spirit bottle, traditional values, innovative design RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2010-07-12 04:19:16 TEAM MEMBERS (1) : Mr. Attila Simon - creative director, Mr. Péter Berki - senior designer IMAGE CREDITS: Esteemed Designer, 2010. |
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| AWARD DETAILS | |
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Gyulai Pálinka-Gyulai Firewater Spirit Bottle by Esteemed Designer is Winner in Packaging Design Category, 2010 - 2011.· Press Members: Login or Register to request an exclusive interview with Esteemed Designer. · Click here to register inorder to view the profile and other works by Esteemed Designer. |
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