Albella Brand Identity by Elena Gamalova |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Albella PRIMARY FUNCTION: Brand Identity INSPIRATION: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self. OPERATION / FLOW / INTERACTION: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella. PROJECT DURATION AND LOCATION: The project started in Riparbella in June 2023 and was completed in Riparbella in September 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Many materials were used in the creation of the product and package. SPECIFICATIONS / TECHNICAL PROPERTIES: The size may vary because there are different types of communication materials and products. TAGS: visual identity, villa Albella visual identity, logo, illustration RESEARCH ABSTRACT: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts. CHALLENGE: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards. ADDED DATE: 2024-04-09 06:28:25 TEAM MEMBERS (3) : Creative Director: Elena Gamalova, Designer: Elena Gamalova and IMAGE CREDITS: Image #1: Elena Gmalova Image #2: Elena Gamalova Image #3: Elena Gamalova Image #4: Elena Gamalova Image #5: Elena Gamalova PATENTS/COPYRIGHTS: Copyrights belong to Elena Gamalova, 2023 |
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| Visit the following page to learn more: https://collinealbelle.com/ | |||||
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NAME: Villa Albella PROFILE: Villa Albella is part of Colline Albelle Estate in Riaparbella, Italy. The estate includes a 12 ha of vineyards and olive groves and 6 ha of forest, and ensure that the visitor can enjoy countless picturesque strolls within the property, while revealing the beauty of the white hills in the area. |
| AWARD DETAILS | |
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Albella Brand Identity by Elena Gamalova is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Elena Gamalova. · Click here to register inorder to view the profile and other works by Elena Gamalova. |
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