Giao Hang Tiet Kiem Brand Design by M-N Associates |
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| DESIGN NAME: Giao Hang Tiet Kiem PRIMARY FUNCTION: Brand Design INSPIRATION: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services. OPERATION / FLOW / INTERACTION: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands. PROJECT DURATION AND LOCATION: The project was done within 6 months and was launched officially February 2024 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner. SPECIFICATIONS / TECHNICAL PROPERTIES: Printed in uniforms, helmets, tapes, delivery bags. Painted delivery vehicles and warehouses. Signages on buildings TAGS: branding, logistic, dynamic, vietnam, green, digital RESEARCH ABSTRACT: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy. CHALLENGE: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape. ADDED DATE: 2024-04-08 14:11:47 TEAM MEMBERS (9) : Creative Director: Duy — N, Digital Director: Anh Nguyễn, Designer: Phúc Trần, Producer: Quân Nguyễn, An Phạm, Project Manager: M — Lan, Portfolio Photography: Wing Chan, Digital Retoucher: An Nguyễn, Phúc Trần, Footage Documentary: GHTK and Model: Lâm Uy Huỳnh IMAGE CREDITS: Photography by Wing Chan © M — N Associates 2024, Vietnam All right reserved PATENTS/COPYRIGHTS: © M — N Associates 2024, Vietnam |
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| Visit the following page to learn more: https://shorturl.at/opwG2 | |||||
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NAME: M — N Associates PROFILE: M — N Associates is a strategic brand consultancy and visionary partner specializing in brand transformations. We excel at creating brands and fostering impactful ideas. We firmly believe in the influential force of significant ideas to clarify vision, unite people, and inspire action. |
| AWARD DETAILS | |
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Giao Hang Tiet Kiem Brand Design by M-N Associates is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with M-N Associates. · Click here to register inorder to view the profile and other works by M-N Associates. |
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