Y Design Visual Identity by Yunnan Tech and Business University

Home > Winners > #161257




DESIGN DETAILS
DESIGN NAME:
Y Design

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.

OPERATION / FLOW / INTERACTION:
Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.

PROJECT DURATION AND LOCATION:
The project started in March 2023 in Kunming and finished in May 2023 in Kunming

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This VI design is mainly used in studio supplies, and is made according to regular sizes.

TAGS:
Variable, Studio, Monkey King, Optical Illusion, Y

RESEARCH ABSTRACT:
Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.

CHALLENGE:
The biggest challenge of this design was to create a variable character from a simple Y element.

ADDED DATE:
2024-03-28 23:06:31

TEAM MEMBERS (3) :
Liu Kaiyi, Li Yingxing and Zhang Weiwei

IMAGE CREDITS:
Optional Image #3: Illustrator LinHai, Texture, 2023.

Visit the following page to learn more: https://mp.weixin.qq.com/s/oHKjR9ofZPdy4wmYJV BIxw


CLIENT/STUDIO/BRAND DETAILS
NAME:
Yunnan Tech and Besiness University

PROFILE:
Yunnan Technology and Business University (YTBU)is a first private-run university fully accredited by the PRC Ministry of Education. Located in Kunming city in the southwestern province of Yunnan. The University boasts a beautifully landscaped campus of around two hundred acres.



NOMINATION DETAILS

Y Design Visual Identity by Yunnan Tech and Business University is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Yunnan Tech and Business University when results are announced.


AWARD DETAILS

Y Design Visual Identity by Yunnan Tech and Business University is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.



· Press Members: Login or Register to request an exclusive interview with Yunnan Tech and Business University.

· Click here to register inorder to view the profile and other works by Yunnan Tech and Business University.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Yunnan Tech and Business University's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.


Did you like Y Design Visual Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Yunnan Tech and Business University, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.