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| DESIGN DETAILS |
DESIGN NAME:
Renai Dance
PRIMARY FUNCTION:
Animation
INSPIRATION:
This film is dedicated to our grandfathers' generation. Beautiful traditional cultures experience significant impacts from new influences. The gap between generations is widening over time. Does the emergence of a new symbol necessarily lead to the fading of old cultures? Is the pursuit of dreams inherently divergent from our loved ones? We want to explore this point to see if we can find a vision that resonates with both our hearts and the future. The love of elevating the next generation's dreams would be the most supportive heritage and legacy.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
“RenaiDance” is a 3D narrative emotional animation. The theme invigorates cultural inheritance and the integration of dreams, courage, and culture as transformation. By artistically interpreting a motif of inheritance and family support, integrating different cultures“inheritance” through the inspiring story, this film braces strong family love and elder culture in a never-ending chain.
OPERATION / FLOW / INTERACTION:
This film is suitable for all ages, and is kid-friendly. To get the best viewing experience, we recommend watching it in a dark room to enjoy the truest colors and most intense visuals. Also, using headphones or playing it in a place with stereo sound is a good idea because the movie has professionally mixed left and right channel audio effects, plus an original score you'll likely remember long after. There's a hidden Easter egg graphic after the end credits which provides a sneak peek into the possible future storyline extension, so don't forget to stay tuned for that extra treat.
PROJECT DURATION AND LOCATION:
In 2019, the film project began in New York, completing its production in 2021. It was screened at events in several international locations, like New York, Aspen, Beloit, Nepal, Taiwan, etc.
FITS BEST INTO CATEGORY:
Movie, Video and Animation Design
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PRODUCTION / REALIZATION TECHNOLOGY:
For the pre-production stage, we utilized Adobe Photoshop and Storyboard Pro to create our concept art and storyboard, establishing the foundation for our film's narrative and visual direction. Moving into the production phase, we used Python to align with MAYA's coding language: MEL, and built our own pipeline tool to efficiently organize files. Then we adopted a Maya-centric workflow, where we applied Maya for modeling, rigging, layout, and animation.
Substance Painter and Substance Designer for texturing and refining the style of half-PBR materials. We tried Marvelous Designer to make clothes for our characters, it created organic draped folds and complex pleated folds on dresses, which would take triple the time in traditional modeling process.
Houdini gave us chances to explore visual effects that resonated with the scene's emotions.
Subsequently, based on our research result and testing shots rendering, we leveraged Redshift Render Farm to generate high-quality renders with faster render speed compared to the Arnold rendering. After exporting multi-layered EXR image sequences from Maya, we brought all the CG render to Nuke and refined the final details with compositing techniques.
In the post-production phase, we integrated After Effects and Premiere to edit the film, as well as compose the musical score and synchronize sound effects with the visuals.
We created an originally developed embroidery tool to easily trans any input pattern to traditional hand-made embroidery assets in digital. Artists can customize the direction of embroidery, the range of stitch types, the density and orientation of the stitching, as well as the different materials used for threads in embroidery, like silk, linen, gold, etc.
The traditional patterns on every fabric surface in the film, like on the dress, vest, and lion mask, all applied this technique. Our title logo and every word were re-designed. The design process began with initial sketches on paper, followed by digitization and refinement using Adobe Illustrator, then sending to Substance Designer, went through our embroidery tools to gain handmade thread details, gave the film unique texture.
SPECIFICATIONS / TECHNICAL PROPERTIES:
This film's standard resolution is 1920 pixels x 1080 pixels (Full HD). Its duration is 3 minutes and 47 seconds, with a frame rate of 23.9fps.
TAGS:
Animation, Love, Family, Culture inherit, Short film, Generation, Oriental, Kids,
RESEARCH ABSTRACT:
One of the most significant challenges encountered pertains to striking a balance between effectively conveying intense emotions to the audience while adhering to stringent temporal and financial constraints. Initially, our narrative blueprint envisioned an elaborate dance sequence to illustrate the protagonist's growth journey. However, subsequent research and production trials revealed that the intricate details such as the lion mask's fur and the character's real hair, coupled with the dimly lit environment, would necessitate twice the anticipated rendering time.
Consequently, a crucial decision was reached to determine the equilibrium point between technical feasibility and artistic integrity. We opted to maintain the core story structure and instead allocate resources towards refining lighting and meticulously color-correcting keyframes to engage the audience. This strategic shift involved utilizing a series of carefully composed still frames to denote the passage of time, thus replacing the originally planned full dance sequence.
In doing so, we aimed to ensure that viewers would embark on a complete emotional odyssey alongside our character, encapsulated by a cohesive soundscape and indelible visual imagery. Additionally, this approach leaves room for imaginative interpretation, potentially laying the groundwork for future sequels.
CHALLENGE:
It is a huge challenge the integrate productions with all of the talents through the global world. The unique original soundtrack was presented in harmony by Hollywood composer Zak McNeil, Asian Traditional Orchestra, and Russian professional sound designer Denis Nechipurenko. Mixing well with Western Ballet style and modern electric sound effects to balance the different cultures between Asian and Western, Tradition with Modern. With vivid voice-overs perform the characters by stacking emotions, we create an emotional atmosphere at every affecting moment.
Our honor is to work with talented assistant directors, co-artists, technical assistants, composers, sound designers, and voice-over actors. We got through it together, challengingly under the budget and time limit finally during the difficult time.
ADDED DATE:
2024-03-26 08:34:04
TEAM MEMBERS (3) :
Zhike Yang, Wenjie Wu and Han Chen Chang
IMAGE CREDITS:
Video Credits: Creative Director Zhike Yang.
Video Credits: Technical Director Wenjie Wu.
Video Credits: Creative Producer Han Chen Chang.
Video Credits: Sound Track Zak McNeil.
Video Credits: Sound Design Denis Nechipurenko.
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| Visit the following page to learn more: https://www.wenjie.art/thesis |
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| COMMENTS |
| Giulia Esposito |
Comment #100454 on June 22, 2024, 3:37 am |
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The sheer brilliance and depth encapsulated in "Renai Dance" serve as a testament to the power of animation in bridging generational and cultural divides. It is a masterful exploration of the delicate dance between preserving traditional values and embracing the new, a theme that resonates deeply in today's rapidly evolving society. The ingenious use of technology and art to overcome production challenges, particularly in balancing emotional conveyance with technical limitations, showcases a commendable level of creativity and innovation. The dedication to crafting a narrative that is both emotionally engaging and visually stunning, through the strategic use of lighting, color correction, and a carefully composed soundscape, is truly commendable. Furthermore, the incorporation of traditional hand-made embroidery digitization techniques adds a layer of authenticity and texture to the animation, enriching the viewers' experience. The collaborative effort to meld diverse cultural elements into a cohesive and harmonious soundtrack further accentuates the film's universal appeal. This work not only celebrates the legacy of past generations but also inspires the pursuit of dreams with courage and support. The commitment of the team, under the guidance and creative vision of Zhike Yang and Wenjie Wu, to bring this emotionally charged and culturally rich narrative to life, despite the constraints of time and budget, is indeed worthy of recognition and admiration.
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| Chloe Turner |
Comment #100810 on June 22, 2024, 4:48 am |
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The winning piece, "Renai Dance," in the A' Design Award's Movie, Video and Animation Design category, exemplifies the profound emotional and cultural exploration that animation can achieve. Delving into the narrative of generational gaps and the evolution of traditions amidst the advent of new symbols, this film eloquently captures the essence of heritage and the pursuit of dreams through a visually stunning and emotionally resonant journey. It is a testament to the power of animation in bridging the past and the future, inviting viewers to reflect on the continuity of love and the legacy of dreams across generations. This work not only showcases exceptional talent in the field of animation design but also serves as a poignant reminder of the enduring value of our cultural roots and the universal quest for personal fulfillment. The dedication to exploring such a significant and timely theme with both sensitivity and creativity is truly commendable. It is inspiring to see how this piece offers a vision that resonates deeply with both the heart and the future, making it a deserving recipient of such a prestigious accolade.
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| Paul Phillips |
Comment #101103 on June 22, 2024, 5:47 am |
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The winning of the A' Design Award for the "Renai Dance" animation is a testament to the exceptional talent and innovative approach to storytelling that captures the essence of cultural inheritance, dreams, and the power of familial support. The unique properties of this animation, with its 3D narrative emotional depth, not only showcase a mastery of the medium but also highlight the importance of integrating different cultures and the profound impact of elder culture and strong family love. It is inspiring to see such a creative interpretation of inheritance and transformation through art, making the story resonate on a universal level. The dedication to articulating these themes within the animation medium is truly commendable, and it is heartening to see this work recognized for its artistic and emotional significance.
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| Thomas Anderson |
Comment #101210 on June 22, 2024, 6:08 am |
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The recent recognition of "Renai Dance" with the prestigious A' Design Award in the Movie, Video and Animation Design category is a testament to the sheer creativity and profound message it embodies. This 3D narrative animation, with its compelling exploration of cultural inheritance, dreams, courage, and the power of family support, truly stands out as a masterpiece of emotional storytelling. The artistic interpretation of the themes, integrating different cultures and highlighting the importance of family love and elder culture, resonates deeply with me. It is incredibly inspiring to see such work dedicated to bridging the generational gap and questioning the impact of new influences on beautiful traditional cultures. The dedication to exploring whether the pursuit of dreams can align with the love and expectations of our loved ones offers a vision that strikes a chord with both the heart and the future. It is works like these that elevate the next generation's dreams, proving that the most supportive heritage and legacy one can leave is the love of elevating those dreams. The achievement of this award is well-deserved, showcasing an inspirational and thought-provoking piece that will undoubtedly encourage dialogue and reflection on the importance of cultural inheritance and the unbreakable bonds of family.
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| Elisabeth Clark |
Comment #101616 on June 22, 2024, 7:29 am |
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The award-winning "Renai Dance" by Zhike Yang and Wenjie Wu is an exemplary piece of animation that resonates deeply with its audience, seamlessly blending cultural heritage with the universal themes of dreams, courage, and familial bonds. The dedication to exploring the generational divide and the potential for harmony between the pursuit of individual aspirations and the preservation of cultural legacy is both poignant and thought-provoking. Their innovative approach to overcoming production challenges, particularly in balancing the emotional depth of the narrative with technical constraints, showcases not only their technical prowess but also their creative ingenuity. By opting for a strategic use of lighting and color correction over an elaborate dance sequence, they have crafted a visually stunning piece that invites viewers to engage emotionally and intellectually with the story. This work is a testament to the power of animation as a medium for storytelling, capable of bridging gaps between generations and cultures, making it truly deserving of the A' Design Award recognition. Zhike Yang and Wenjie Wu have not only honored their grandfathers' generation through this beautiful piece but have also laid a foundation for future narratives that continue to explore these essential themes. Their success is an inspiration, and their work stands as a beacon of creativity and cultural reflection in the realm of movie, video, and animation design.
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| Adam Harris |
Comment #102090 on June 22, 2024, 9:04 am |
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The award-winning "Renai Dance" is a testament to the power of animation in weaving intricate tales of cultural inheritance, dreams, and the unbreakable bonds of family. It is utterly inspiring to see such creativity and passion for storytelling brought to life through this project. The dedication to exploring the nuanced relationship between tradition and modernity, as well as the challenges of bridging generational gaps, resonates deeply. The innovative approach to overcoming technical and financial constraints, particularly in the strategic use of lighting and color to convey emotion and narrative depth, showcases an exceptional level of artistry and ingenuity. Moreover, the collaboration with a diverse team of artists, composers, and voice actors from around the globe highlights the project's commitment to cultural integration and the celebration of heritage. This animation not only entertains but also invites reflection on the importance of supporting one another's dreams and valuing our roots. The honor bestowed upon this work by the A' Design Award is richly deserved, and it stands as a shining example of how animation can captivate hearts and stimulate minds.
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| Paul Williams |
Comment #102348 on June 22, 2024, 9:56 am |
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Renai Dance stands as a powerful testament to the art of storytelling through animation, meriting every bit of its accolade with the A' Design Award in the Movie, Video and Animation Design category. The creative genius behind this work has masterfully blended cultural heritage with a narrative of dreams, courage, and the enduring bond of family, showcasing an innovative approach to animation that is both emotionally resonant and visually stunning. The dedication to exploring the dynamics between traditional values and modern aspirations, coupled with the intricate balance of technical challenges and artistic expression, highlights a deep understanding of the medium's potential to inspire and provoke thought. The strategic integration of advanced technology and traditional artistry, especially in the depiction of detailed textures and effects, sets a new standard in the field. It is inspiring to see such a harmonious fusion of cultures and generations, delivered through a meticulously crafted animation that speaks volumes of its creators' passion and commitment to their craft. This work does not just entertain but invites viewers to reflect on the essence of heritage and the power of dreams, making it a remarkable achievement in the realm of animation and design.
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| Victoria Hill |
Comment #102442 on June 22, 2024, 10:14 am |
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Renai Dance's achievement in securing the Platinum A' Design Award in the Movie, Video and Animation Design category is a testament to its exceptional quality and the profound impact it has had on me as a design enthusiast. The intricate blend of cultural narratives, emotional depth, and technical innovation presented in this work not only showcases the creators' mastery of their craft but also their ability to evoke a strong emotional response from the audience. The dedication to exploring themes of cultural inheritance and the bonds of family, coupled with the challenges faced and overcome in its production, speaks volumes about the passion and commitment behind this project. The unique approach to storytelling, through a combination of artistic integrity and technical ingenuity, makes this animation a vivid illustration of what it means to push the boundaries of design. It is genuinely inspiring to see such creativity and dedication recognized at the highest level, and this accolade is undoubtedly well-deserved. This work sets a benchmark for future projects in the industry, proving that innovation, when harmonized with cultural and emotional depth, can result in truly remarkable outcomes.
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| Mark Allen |
Comment #102825 on June 22, 2024, 11:31 am |
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The award-winning "Renai Dance" stands as a testament to the incredible fusion of emotional storytelling and innovative animation techniques. It is evident that the creators poured heart and soul into every frame, balancing the technical challenges with artistic integrity to convey a powerful narrative of cultural inheritance, dreams, and family bonds. The dedication to exploring the generational gap and the preservation of traditional cultures through a modern lens is both inspiring and thought-provoking. The meticulous attention to detail, from the unique original soundtrack that blends Eastern and Western influences to the pioneering use of technology in animation and design, showcases an exemplary level of craftsmanship. This animation not only captivates with its visual and auditory experience but also leaves a lasting impact by encouraging a dialogue on the values of heritage and the unbreakable ties of family love. Congratulations on the well-deserved recognition at the A' Design Award, an accolade that highlights the importance of storytelling in the evolution of animation and design.
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| Elena Petrenko |
Comment #103220 on June 22, 2024, 12:50 pm |
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The "Renai Dance" animation is a masterpiece of cultural storytelling and innovative design, seamlessly blending traditional values with modern technology to create a visually stunning and emotionally resonant experience.
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| Valentina Rossi |
Comment #103252 on June 22, 2024, 12:56 pm |
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The "Renai Dance" animation is a masterful blend of emotion, culture, and innovative technology, showcasing a profound narrative enriched by breathtaking visuals and sound design. It stands as a testament to the power of creative collaboration and the depth of storytelling achievable in the medium of animation.
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| Patricia Miller |
Comment #103325 on June 22, 2024, 1:11 pm |
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"Renai Dance" brilliantly encapsulates cultural inheritance and the power of dreams through its exceptional narrative and innovative animation techniques, setting a new benchmark in the field.
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| Anna Ivanova |
Comment #103354 on June 22, 2024, 1:17 pm |
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I am truly delighted to acknowledge the exceptional achievement of Zhike Yang and Wenjie Wu on winning the A' Design Award for their work titled "Renai Dance" in the category of Movie, Video and Animation Design. Their innovative approach and creative execution have set a new benchmark in the field of animation, showcasing not only their outstanding talent but also their dedication to the art form. It is an honor to recognize their contribution to the industry, and I wish them continued success in their future endeavors.
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