Feixi Grand View Poster by Feixi Digital Culture and Media |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Feixi Grand View PRIMARY FUNCTION: Poster INSPIRATION: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display. OPERATION / FLOW / INTERACTION: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity. PROJECT DURATION AND LOCATION: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission. SPECIFICATIONS / TECHNICAL PROPERTIES: 297mmX210mm TAGS: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness RESEARCH ABSTRACT: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem. CHALLENGE: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression. ADDED DATE: 2024-03-26 03:42:16 TEAM MEMBERS (3) : Creative Director: Liu Xinguang, Executive Director: Wei Wei and Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu IMAGE CREDITS: Feixi Digital Culture and Media, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Feixi Digital Culture and Media PROFILE: Feixi Digital Culture and Media holds the capacity to deliver digital media communication services across all platforms in various forms and at multiple levels. It leverages intelligent media solutions to upgrade the city, and tailors diverse promotional media for government entities and businesses across industries and products. |
| AWARD DETAILS | |
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Feixi Grand View Poster by Feixi Digital Culture and Media is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Feixi Digital Culture and Media. · Click here to register inorder to view the profile and other works by Feixi Digital Culture and Media. |
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