|
|
| DESIGN DETAILS |
DESIGN NAME:
Jian Shan Jian Shui
PRIMARY FUNCTION:
Packaged Liquor
INSPIRATION:
"Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
OPERATION / FLOW / INTERACTION:
Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.
PROJECT DURATION AND LOCATION:
The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
FITS BEST INTO CATEGORY:
Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
TAGS:
Jian Shan, Jian Shui、Mountain and Water、You wei dao
RESEARCH ABSTRACT:
Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
CHALLENGE:
The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
ADDED DATE:
2024-03-17 08:02:24
TEAM MEMBERS (1) :
IMAGE CREDITS:
Jing Chen, 2023.
|
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
Jing Chen
PROFILE:
In the busy city of Changsha, a friend of mine runs a liquor distributor. He is not only a helmsman in the sea of commerce, but also a guardian full of love for traditional Chinese culture. By chance, he entrusted me with a special task - to design a liquor package that not only carries the traditional Chinese cultural values, but also conveys a positive attitude toward life.
In order to capture the deep connection between traditional Chinese culture and baijiu, I immersed myself in the ocean of history and culture, searching for elements that could touch the heart. Finally, in the Song Dynasty Weixin Zen master's sentence "see the mountains and see the water", I found the inspiration for the design. This is not only a realm, but also a philosophy of life, which tells us to look into the beauty of nature and experience the true meaning of life.
So, I injected this concept into the upcoming white wine packaging design. The shape of the bottle is like an old fisherman, sitting quietly among the mountains and rivers, which reminds people of the wise man fishing by the stream. The bottle cap is made of natural wood and covered with a cap shaped like a bamboo hat, which retains the traditional flavor and adds a touch of chic ingenuity.
In order to make this quiet and dynamic picture more vivid, I used a linear relief process on the bottle body. The majesty of the mountain, the tranquility of the lake and the length of the reflection are intertwined, which not only enhances the tactile experience of consumers, but also visually interprets a harmonious dialogue between dynamic and static.
In this packaging design, I strive to capture and convey the combination of classical Chinese aesthetics and modern aesthetics. It is not only a container used to hold wine, but also a piece of art that can make people stop to appreciate. When consumers open this bottle of wine, they are not only sharing a drink, but also savoring a culture, an emotion, and a life wisdom from the ancient wise.
The sales channel of this liquor is positioned in group buying and retail, whether it is a choice for corporate welfare, or a good product for personal wine collection, it can be perfectly adapted. It is not just a bottle of wine, it is a symbol of culture, is the inheritance of traditional Chinese values, is a soul exchange.
Behind this design, I have invested a lot of effort and emotion, hoping that it can not only become a successful product, but also become a carrier of traditional Chinese culture, so that more people can feel the depth and beauty of Chinese culture through this liquor.
With the birth of this liquor, it carries not only mellow wine, but also our respect and inheritance of traditional culture. Every bottle of wine is a story, every tasting is a journey, taking us through the long river of time, back to that simple and profound era, and experiencing the wisdom and tranquility of "seeing the mountains and the water".
|
|
| COMMENTS |
| Giulia Esposito |
Comment #100438 on June 22, 2024, 3:34 am |
|
The award-winning "Jian Shan Jian Shui" packaged liquor design is a testament to the profound understanding and application of the theme "Mountain and Water," which intricately explores the philosophical journey from clarity to enlightenment through the stages of tasting, tipsy, and drunk. This sauce-flavor liquor packaging distinguishes itself with its anthropomorphic bottle shape and skeuomorphic box design, fostering a deeper connection between the product and its thematic essence. The innovation extends to its unique opening structure, choice of materials, and a conscious effort to reduce production costs while emphasizing sustainable practices. The research foundation of this design, which aims to resonate with intellectuals and lovers of traditional Chinese culture, masterfully intertwines the essence of harmony and moderation inherent to Chinese philosophy with the sensory experience of Baijiu. The realization techniques, especially the use of glass material sprayed with ceramic ink and the thoughtful details in packaging, reflect a meticulous dedication to marrying tradition with modernity. The challenges faced in aligning the product with cultural and brand identities were met with creative resilience, resulting in a packaging design that is not only aesthetically pleasing but deeply meaningful. This work by Jing Chen is a brilliant example of how design can bridge the gap between tangible products and intangible cultural values, creating an immersive experience that transcends the simple act of drinking.
|
| Chloe Turner |
Comment #100554 on June 22, 2024, 3:57 am |
|
The award-winning "Jian Shan Jian Shui" packaged liquor is an exemplary demonstration of how powerful and evocative packaging design can transcend mere aesthetics and delve deep into the realm of experiential storytelling. The inspiration drawn from the different states of consumption—tasting, tipsy, and drunk—beautifully married with the philosophical musings on the nature of mountains and water, is nothing short of genius. This design not only showcases an extraordinary level of creativity but also an intimate understanding of the product's cultural and emotional significance. It is a testament to the designer's ability to capture and communicate the essence of the Baijiu's spirit through its packaging. The layers of meaning embedded within this design encourage consumers to contemplate the ebbs and flows of life, mirroring the transformative journey of understanding and enlightenment. Such a profound and impactful approach to packaging design is truly deserving of recognition and accolades. This work sets a high bar in the field of Packaging Design, demonstrating how design can be a powerful conduit for deeper engagement with the product's heritage and its consumers' experiences.
|
| Paul Phillips |
Comment #100983 on June 22, 2024, 5:23 am |
|
The fusion of form and function within the "Jian Shan Jian Shui" packaged liquor is truly a marvel to behold, setting a new benchmark in packaging design. The anthropomorphic design of the wine bottle and skeuomorphic approach to the wine box not only accentuates the theme but also bridges a unique connection between the product and its consumer, embodying a harmonious blend of people and objects. What stands out even more is the innovative opening structure and method, alongside the use of distinct materials that diverge from traditional packaging norms. Additionally, the commitment to reducing process and printing costs without compromising on the aesthetic appeal or sustainability is commendable. This approach not only emphasizes the importance of eco-friendly practices but also showcases a deep understanding of modern design principles. Such dedication to sustainable applications while maintaining a high level of creativity and functionality is exemplary. It is evident that a profound level of thoughtfulness and innovation has been poured into every aspect of this design, truly deserving of recognition and celebration. This work serves as an inspiration to many in the design community, myself included, highlighting the boundless possibilities when creativity meets sustainability.
|
| Thomas Anderson |
Comment #101207 on June 22, 2024, 6:07 am |
|
The "Jian Shan Jian Shui" packaged liquor is a remarkable testament to innovative design, blending traditional concepts with modern aesthetic sensibilities in a way that is both refreshing and deeply meaningful. The anthropomorphic design of the wine bottle, paired with the skeuomorphic approach to the wine box, beautifully encapsulates the essence of the project's theme, creating a harmonious relationship between the product and its packaging that is rarely seen. The inventive opening structure and use of unique materials not only set this design apart but also underscore a commitment to sustainability and cost-effectiveness, which is commendable. Moreover, the inspiration drawn from the various states of consumption—tasting, tipsy, and drunk—to represent the philosophical journey of understanding life's ebbs and flows through the metaphor of "mountain and water" is profoundly poetic. It elevates the act of drinking to an art form, inviting consumers to explore deeper meanings within their own experiences. This design is not just a triumph in packaging but a celebration of culture, craftsmanship, and the subtle art of storytelling through design. The recognition of this work with the A' Design Award is well-deserved, highlighting a unique blend of creativity, insight, and environmental consciousness that sets a new benchmark in the field of Packaging Design.
|
| Elisabeth Clark |
Comment #101317 on June 22, 2024, 6:29 am |
|
The recognition of Jing Chen's work, "Jian Shan Jian Shui," with the prestigious A' Design Award in the Packaging Design category, is a testament to the innovative and thoughtful approach embodied in this project. The anthropomorphic design of the wine bottle and the skeuomorphic shape of the wine box not only captivate the observer's attention but also brilliantly encapsulate the essence of the project's theme, blending the realms of people and objects in a harmonious dance that resonates with the cultural depth and aesthetic sensibility of traditional Chinese philosophy. What sets this packaging apart is not just its unique opening structure and the judicious choice of materials, but also its commitment to sustainability and cost-effectiveness, reducing production processes and printing, thus aligning perfectly with the increasing global demand for responsible and rational packaging solutions. Moreover, the creative inspiration drawn from the varying states of intoxication—tasting, tipsy, and drunk—to reflect on the philosophical contemplations of life's ebbs and flows, is nothing short of genius. It beautifully marries the product with a profound cultural narrative, inviting consumers to embark on a journey of self-exploration and societal reflection through the simple act of enjoying a drink. This work not only stands as a pinnacle of packaging design but also as a bridge connecting traditional liquor culture with the broader spectrum of traditional Chinese culture, targeting an audience that appreciates the finesse of intellectual and cultural depth embedded in a consumer product. Jing Chen's ability to weave together aesthetic appeal, cultural depth, and environmental consciousness into the packaging of "Jian Shan Jian Shui" is commendable and truly deserving of the accolades received.
|
| Adam Harris |
Comment #101871 on June 22, 2024, 8:20 am |
|
The innovative approach taken in the "Jian Shan Jian Shui" packaged liquor design truly sets a new benchmark in the field of packaging design, and the recognition received through the A' Design Award is thoroughly deserved. The meticulous attention to shape, combining anthropomorphic and skeuomorphic elements, not only captures the essence of the product theme but also creates a unique consumer experience, which is both thoughtful and profound. The consideration given to sustainability and cost-effectiveness without compromising on the design's aesthetic and functional aspects is commendable. Furthermore, the depth of research into the relationship between traditional liquor and Chinese culture, aiming to resonate with a discerning audience, showcases a deep understanding of both design principles and cultural nuances. This work is not just a testament to creativity and innovation but also a brilliant example of how design can bridge the gap between tradition and contemporary practices, making it an inspiring model for future projects.
|
| Paul Williams |
Comment #102245 on June 22, 2024, 9:35 am |
|
Jian Shan Jian Shui is a masterpiece that truly deserves the A' Design Award in Packaging Design, showcasing a profound blend of creativity and cultural depth. The innovative anthropomorphic and skeuomorphic design elements brilliantly encapsulate the essence of the project theme, offering a unique and meaningful experience that transcends the ordinary. The thoughtful approach to sustainability, through reduced processing and attention to material choice, speaks volumes about the commitment to eco-friendly practices without sacrificing aesthetic appeal. The inspiration drawn from the stages of drinking to reflect the philosophical contemplation of life's gains and losses is nothing short of genius, providing not just a packaged liquor but a journey through traditional Chinese culture and its serene harmony with nature. The meticulous research targeting intellectuals and lovers of traditional Chinese culture, alongside the challenges adeptly navigated in marrying product and brand with cultural and personal connections, showcases a remarkable depth of thought and creativity. The choice of materials and production methods further accentuates the design's elegance and functionality, making it a beacon of innovation in packaging design. This work is not only a testament to the designer's skill and vision but also serves as an inspirational benchmark for sustainable and culturally rich packaging design.
|
| Victoria Hill |
Comment #102440 on June 22, 2024, 10:14 am |
|
Jian Shan Jian Shui is a testament to the seamless fusion of cultural heritage and innovative design, earning its rightful place as the recipient of the Platinum A' Design Award in the Packaging Design Category. This work stands out not only for its anthropomorphic wine bottle and skeuomorphic box design, which beautifully encapsulate the project's theme but also for its unique opening structure, choice of materials, and sustainable approach to production. The conceptual depth, drawing inspiration from the varying states of consumption to reflect on life's ebb and flow, is brilliantly executed, allowing consumers to engage with traditional Chinese cultural and philosophical insights through the very act of enjoying this sauce-flavor liquor. The meticulous research that underpins this project, aiming to resonate with intellectuals and aficionados of traditional Chinese culture, is commendable. It addresses the complex interrelations between product and brand, culture and commerce, with a clear vision and sensitivity. Moreover, the challenges of material selection and production processes were navigated with great ingenuity, opting for glass over ceramic for its capacity to detail, and a careful consideration of cost without compromising on the design's aesthetic and tactile qualities. This packaging design is not just a container but a narrative vessel that carries within it a rich cultural dialogue, a reflection on nature and humanity, and a celebration of craftsmanship and innovation.
|
| Mark Allen |
Comment #102536 on June 22, 2024, 10:33 am |
|
The award-winning work titled "Jian Shan Jian Shui" in the Packaging Design Category of the A' Design Award is a testament to the innovative and thoughtful approach to packaged liquor design. The unique anthropomorphic wine bottle and skeuomorphic box design, alongside the novel opening structure and use of sustainable materials, demonstrate a profound respect for both tradition and innovation. It is especially commendable how the packaging concept draws inspiration from the philosophical and cultural depths of traditional Chinese liquor culture, aiming to connect consumers with the nuanced experiences of life through the act of drinking. The dedication to exploring the symbiotic relationship between product and culture, while addressing the challenges of maintaining brand integrity and cost-effectiveness, showcases a remarkable level of craftsmanship and creativity. This work not only represents the pinnacle of design excellence but also encourages a deeper appreciation for the cultural narratives that shape our experiences with products. Congratulations on this well-deserved recognition, serving as a beacon of inspiration for both designers and consumers alike.
|
| Elena Petrenko |
Comment #103215 on June 22, 2024, 12:49 pm |
|
This award-winning packaging design marvelously bridges traditional Chinese culture with modern sustainability practices, offering a thought-provoking reflection on life's ebb and flow through its innovative use of materials and form.
|
| Valentina Rossi |
Comment #103230 on June 22, 2024, 12:52 pm |
|
This exceptional work truly sets a new standard in the realm of packaging design, blending cultural insights and innovative material use in a way that captivates and educates. The thoughtful approach to sustainability and cultural homage within the design not only showcases creativity but also paves the way for future endeavors in packaging excellence.
|
| Patricia Miller |
Comment #103322 on June 22, 2024, 1:10 pm |
|
Jian Shan Jian Shui exemplifies the pinnacle of packaging design, ingeniously marrying traditional culture with sustainable innovation in a way that elevates both the aesthetic and functional aspects of liquor packaging.
|
| Hien Nguyen |
Comment #103372 on June 22, 2024, 1:20 pm |
|
I am truly impressed by the remarkable accomplishment of Jing Chen in winning the A' Design Award for the "Jian Shan Jian Shui" packaged liquor in the Packaging Design category. This achievement stands as a testament to Jing Chen’s exceptional creativity and innovative approach to design. The recognition is well-deserved, and I admire the dedication and hard work that was undoubtedly invested into creating such an outstanding piece of work. It is indeed an inspiration to see such excellence in the field of Packaging Design, and I am eager to see more of Jing Chen’s contributions to the design world in the future.
|
|
|
