Tree In A Bottle Lubricant Packaging by Niu Rui and Wang Yubo |
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| DESIGN NAME: Tree In A Bottle PRIMARY FUNCTION: Lubricant Packaging INSPIRATION: Our design draws inspiration from the IUCN Red List of Threatened Species. We have depicted the Toucans of the South American Amazon rainforest on the barrel using embossing technology, making the beauty and vulnerability of these endangered species palpable. The survival of Toucans is threatened by climate change, and protecting them is tantamount to safeguarding our "lungs of the Earth." Through this design, we hope to raise awareness of the importance of ecological balance and biodiversity UNIQUE PROPERTIES / PROJECT DESCRIPTION: The inception of the“ Tree in a Bottle” signifies a pivotal turning point in the industry. As designers of the product packaging, we have boldly innovated in the outer packaging, adopting fully decomposable materials, allowing each product barrel to return to nature and seamlessly integrate into the Earth's embrace. OPERATION / FLOW / INTERACTION: Empty the remaining lubricant oil from the barrel and ensure the inside is clean. Carefully tear off the seed paper label from the barrel according to the instructions on it. Gently sprinkle the seeds from the seed paper label onto the soil surface inside the barrel. Water appropriately and place in a sunny spot as per the instructions on the seed paper packaging. Over time, the seeds will germinate and grow, eventually forming a potted plant within the barrel. This design not only reduces the environmental impact of plastic waste but also provides users with a simple and innovative way to transform discarded packaging into a touch of green in their lives. Through this method, users not only participate in environmental actions but also enjoy the pleasure of planting and caring for plants. PROJECT DURATION AND LOCATION: Our project commenced on October 8th, 2023, and wrapped up exactly two months later on December 8th ,2023. The entire journey unfolded in the vibrant city of Beijing, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The“ Tree in a Bottle” is encased in a plant-based, biodegradable packaging, incorporating PMU inorganic biodegradable material technology. This innovative approach ensures that the packaging naturally decomposes into fertilizer without the need for any chemical treatment, leaving no impact on the environment. The label of the “Tree in a Bottle” is crafted from a rather special plant seed paper. Once the user has finished with the product, they can simply place the label directly into the biodegradable packaging barrel or into the soil. The label will naturally decompose, and the seeds within will germinate and grow, embodying the cycle of life and sustainability. SPECIFICATIONS / TECHNICAL PROPERTIES: The design dimensions of the packaging bottle body are a height 310.2 ±2mm x width152 ±1.5 mm. The bottle body features exquisite embossing technology, which not only enhances the visual appeal of the packaging but also improves the texture and uniqueness of the product. The packaging for the bottle body and cap is made from plant-based biodegradable materials, incorporating PMU inorganic biodegradable material technology. The label paper is degradable seed paper. TAGS: Tree in a Bottle, eco-friendly, sustainable, germinating, packaging RESEARCH ABSTRACT: - CHALLENGE: In this project, as the packaging design team, our greatest challenge was not just to create a container that merely looks environmentally friendly, but to pursue a genuine, deep-seated commitment to eco-friendliness. We understood that the essence of the packaging was equally important, for it carries not just a product, but our pledge to the future of our planet. Facing the packaging of a vehicle lubricant, we knew that if the lubricant contained substances harmful to the environment, no matter how eco-friendly the packaging, it would fail to truly honor nature. Our dream of the Tree-in-a-Bottle could not take root in reality, as seeds cannot sprout in a barrel that once held harmful substances. To uphold this original intention, we engaged in profound dialogue and collaboration with the brand principal, ultimately selecting an eco-friendly, fully synthetic gasoline engine oil. This is not only the first product of the United Co-Creation for Sustainability Plan but also a paragon of excellence in both performance and environmental attributes. It has not only won widespread recognition from users but also meets the stringent standards of API SP and GF-6A. With its advanced low-sulfur formulation, it effectively reduces the formation of sludge and deposits, keeping the engine clean, enhancing fuel efficiency, and reducing exhaust emissions. All of this is to ensure that our Tree-in-a-Bottle packaging is not just a concept but a living embodiment of our environmental ethos, turning every choice into a tender caress for the Earth. ADDED DATE: 2024-03-15 08:27:25 TEAM MEMBERS (3) : Creative Director: NIU RUI , Planning: FANG RUI SEN and Art Design: WANG YU BO IMAGE CREDITS: Niu Rui and Wang Yubo, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: MC BRAND PROFILE: MC brand is a homegrown Chinese 4A advertising agency, founded by the visionary Niu Rui. We are more than just a brand advertising company; we are committed to being a long-term and deeply involved partner in our clients' brand journeys. At MC brand, we are dedicated to offering a comprehensive suite of services, including brand strategy, marketing planning, and creative design. While our service offerings are extensive, our achievements in the design arena are particularly noteworthy. Our flagship projects, such as the Year of the Tiger wine design and the Peacock wine design, have not only resonated with the market but have also garnered numerous international awards. These accolades are a testament to our professional excellence and serve as a source of inspiration that drives us to continue pushing the boundaries. At MC brand, we craft brand stories with creativity and passion, and we forge legends in the advertising world with our strength and honors. |
| AWARD DETAILS | |
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Tree in a Bottle Lubricant Packaging by Niu Rui and Wang Yubo is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Niu Rui and Wang Yubo. · Click here to register inorder to view the profile and other works by Niu Rui and Wang Yubo. |
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