The Impression of Feixi Poster by Feixi Digital Culture and Media |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Impression of Feixi PRIMARY FUNCTION: Poster INSPIRATION: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community. OPERATION / FLOW / INTERACTION: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county. PROJECT DURATION AND LOCATION: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience. SPECIFICATIONS / TECHNICAL PROPERTIES: 297mmX210mm TAGS: Printed, Poster, Feixi, Design, Impactful, Visual RESEARCH ABSTRACT: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years. CHALLENGE: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited. ADDED DATE: 2024-03-14 07:15:38 TEAM MEMBERS (3) : Creative Director: Liu Xinguang, Executive Director: Wei Wei and Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu IMAGE CREDITS: Feixi Digital Culture and Media, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Feixi Digital Culture and Media PROFILE: Feixi Digital Culture and Media holds the capacity to deliver digital media communication services across all platforms in various forms and at multiple levels. It leverages intelligent media solutions to upgrade the city, and tailors diverse promotional media for government entities and businesses across industries and products. |
| AWARD DETAILS | |
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The Impression of Feixi Poster by Feixi Digital Culture and Media is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Feixi Digital Culture and Media. · Click here to register inorder to view the profile and other works by Feixi Digital Culture and Media. |
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