Banquet Chinese Baijiu Packaging by Ying Song Brand Design Shenzhen Co., Ltd |
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| DESIGN NAME: Banquet Chinese Baijiu PRIMARY FUNCTION: Packaging INSPIRATION: The creativity comes from the aesthetics of the Song Dynasty in China. Minimalism was a characteristic of Song Dynasty aesthetics. Chinese ceramic art reached its peak in the Song Dynasty. The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’. Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty. So the bottle is design to be reusable, reflect they're. 1 Remove and flip the bottle mouth to use as a vase for "flower arrangement" 2 Bottle cap making incense base The design reflects the elegant life of Song people. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base. OPERATION / FLOW / INTERACTION: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base. PROJECT DURATION AND LOCATION: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name. SPECIFICATIONS / TECHNICAL PROPERTIES: A bottle / 87mm x 87mm x 305mm / ceramics, metals/ TAGS: Chinese Baijiu packaging, packaging design, reused RESEARCH ABSTRACT: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good. CHALLENGE: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’. ADDED DATE: 2024-03-12 18:35:14 TEAM MEMBERS (3) : Creative Director: Yingsong Chen, Design: Huandi Li, Zhen Bi, Wei Yang and 3D: Wei Hu IMAGE CREDITS: Image #1:Yingsong Chen , Image #2:Yingsong Chen , Image #3:Yingsong Chen , Image #4:Yingsong Chen, Image #5:Yingsong Chen |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Guizhou Suiyuesijiu Enterprise Management Co., Ltd. PROFILE: ‘Sui Yue Si Jiu’ is a new retail original brand of Chinese culture Maotai flavor Baijiu, which was jointly founded by People's Creativity and business elites under the People's Daily in 2021. More than 110 quota merchants have signed contracts nationwide, and the efforts of all partners have been gathered to create a leader in Chinese culture Maotai flavor liquor. |
| AWARD DETAILS | |
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Banquet Chinese Baijiu Packaging by Ying Song Brand Design Shenzhen Co., Ltd is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Ying Song Brand Design Shenzhen Co., Ltd. · Click here to register inorder to view the profile and other works by Ying Song Brand Design Shenzhen Co., Ltd. |
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