Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging by Ying Song Brand Design Shenzhen Co., Ltd |
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| DESIGN NAME: Kweichow Moutai Sanhua Flying Apsaras PRIMARY FUNCTION: Baijiu Packaging INSPIRATION: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance. OPERATION / FLOW / INTERACTION: The box is opened from the right side, and the bottle is opened from the top metal cap PROJECT DURATION AND LOCATION: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging. SPECIFICATIONS / TECHNICAL PROPERTIES: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals TAGS: Chinese Baijiu packaging, packaging design RESEARCH ABSTRACT: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good. CHALLENGE: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express. ADDED DATE: 2024-03-08 14:08:27 TEAM MEMBERS (5) : Creative Director:Shuo Yu, Yingsong Chen , Design: Li Zhang, Yunzhong Bai, longKun Zou, , Wenbing Cheng, Junjuan Wu, Pan Wang , Illustrator: Huandi Li and 3D: Wei Hu IMAGE CREDITS: Image #1:Yingsong Chen , Image #2:Yingsong Chen , Image #3:Yingsong Chen , Image #4:Yingsong Chen, Image #5:Yingsong Chen |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kweichow Moutai Co.,Ltd. PROFILE: Headquartered in Maotai Town, Renhuai City, Zunyi City, Kweichow Moutai Province, China, it has been selected as one of the top 500 BrandZ global brand value enterprises for many times. Its core products are green food, organic food, national geographical indication protection products and national intangible cultural heritage. It is a Chinese name card with fragrance all over the world. |
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Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging by Ying Song Brand Design Shenzhen Co., Ltd is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Ying Song Brand Design Shenzhen Co., Ltd. · Click here to register inorder to view the profile and other works by Ying Song Brand Design Shenzhen Co., Ltd. |
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