Eco Surecare Underwear Packaging by Shen Duan |
Home > Winners > #160696 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Eco Surecare PRIMARY FUNCTION: Underwear Packaging INSPIRATION: ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging. OPERATION / FLOW / INTERACTION: Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card. PROJECT DURATION AND LOCATION: The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 168mm x Depth 32mm x Height 150mm TAGS: Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female RESEARCH ABSTRACT: The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($). Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony' CHALLENGE: The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly. ADDED DATE: 2024-03-08 10:26:25 TEAM MEMBERS (1) : IMAGE CREDITS: Photographer/Designer Shen Duan |
||||
| Visit the following page to learn more: https://t.doruo.cn/15cIkKPPa | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Eco Surecare PROFILE: Eco Surecare is a mass consumer goods brand under the Singapore Golden Eagle Group, mainly involving underwear, facial towels, personal care products and other products. Eco Surecare is committed to meeting consumers' demands for quality. Main quality, safety, environmental protection, young products. The brand pays attention to the concept of environmental protection and implements the brand concept of "developing sustainable resources and creating a better life". The brand has been established for a long time, and the annual development rate is good, with revenue reaching 107 million yuan in 2023. |
| AWARD DETAILS | |
 |
Eco Surecare Underwear Packaging by Shen Duan is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Shen Duan. · Click here to register inorder to view the profile and other works by Shen Duan. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Shen Duan's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
