DESIGN NAME: Green Captain
PRIMARY FUNCTION: Sipan Island Treasures
INSPIRATION: Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in Croatia in April 2023 and finished in February 2024
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
RESEARCH ABSTRACT: Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
CHALLENGE: -
ADDED DATE: 2024-03-01 11:34:40
TEAM MEMBERS (1) : Anja Zambelli Colak
IMAGE CREDITS: Anja Zambelli Colak, 2023.
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