Auramithra Power Drink Packaging by Arvin Maleki |
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| DESIGN NAME: Auramithra PRIMARY FUNCTION: Power Drink Packaging INSPIRATION: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body. OPERATION / FLOW / INTERACTION: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary. PROJECT DURATION AND LOCATION: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra. SPECIFICATIONS / TECHNICAL PROPERTIES: Can 500 ml, Height: 168 mm TAGS: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink RESEARCH ABSTRACT: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration. CHALLENGE: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment. ADDED DATE: 2024-02-29 09:17:43 TEAM MEMBERS (1) : IMAGE CREDITS: Image#1: Creator Arvin Maleki, Auramithra, 2024 Image#2: Creator Arvin Maleki, Auramithra, 2024 Image#3: Creator Arvin Maleki, Auramithra, 2024 Image#4: Creator Arvin Maleki, Auramithra, 2024 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Futuredge Design Studio PROFILE: The company's vision focuses on embracing the future by designing with a foundation in artificial intelligence technology. Currently, at the forefront of innovation, Futuredge aims to adopt a creative and innovative approach, expanding the use of technology intertwined with the aesthetic aspects of design. |
| AWARD DETAILS | |
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Auramithra Power Drink Packaging by Arvin Maleki is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about Auramithra Power Drink Packaging from Arvin Maleki. · Click here to view the profile and other works by Arvin Maleki. |
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