Le Chateau XO Luxury Cognac by Tiago Russo and Katia Martins |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Le Chateau XO PRIMARY FUNCTION: Luxury Cognac INSPIRATION: The second launch for Le Portier Cognac, Le Chateau XO follows the success and heritage of the entry-level Shay VSOP cognac. Tailored to a more premium market, with a more aged spirit, the brand's second iteration focuses on a less organic approach than its predecessor. Sharpened curves and a straightened base with a thicker ice allow for a bolder, striking presence of the bottle alone, where the experience box combines cream suede and fine gold detailing with a reach dark tinted oak outside. UNIQUE PROPERTIES / PROJECT DESCRIPTION: An evolution of the brand's portfolio, Le Chateau XO brings a more premium, striking and luxurious approach to Le Portier Cognac. The bottle's harsh geometric lines associated with a flattened profile allows for an optimal grip, with the bottle's base assisting in the gravity balance for pouring. The packaging further enhances the senses, with a soft suede texture cladding bottle and booklet, separated by a finely crafted gold trim from the rich wood shades that pay tribute to the cognac casks. OPERATION / FLOW / INTERACTION: Open the box through the side clasp, whilst contemplating the dark satin wood tones and gold detailing. Inside, the dark tones are contrasted by a light cream suede wrapping the whole interior of the box. On the left side, educational information is foiled onto the fabric, with a booklet allocated in the same finish. On the right, a low opacity pattern is applied to the inlay where the bottle sits, creating further depth and intensity to the reflections across the glass vessel and metallic trim. PROJECT DURATION AND LOCATION: As a direct successor of Shay VSOP, Le Chateau XO design process came naturally in the following months that followed the arrival of the VSOP version onto the market and its immediate nationwide success. The bottle, completely reinvented and the gold details on both vessel and packaging, such as the profiles that lead to the clasp or the medallion on the back, have been perfected over time to ensure the ultimate luxurious finish that combines excellence, boldness and elegance to this product. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Le Chateau XO's bottle neck receives a gold metallic profile all the way around, engraved and knurled to bring additional texture and grip to the elongated neck. Above, a dark obsidian closure with metal trims top the luxurious feel of the bottle, with the harsh, cold materials contrasting with the cognac's natural colour and the softness of the box interiors. Printed, embossed and foiled suede bring an immersive, highly sensorial texture to the box, culminating in the deep wood grain outside. SPECIFICATIONS / TECHNICAL PROPERTIES: Knurls, grooves, embossing and engraving define the intricacies of Le Chateau XO. With clean aesthetics, without organic ornament, the glass vessel focuses on minimalist artwork, where textures add an additional layer of intensity to the touch, which is enhanced and translated into the box itself. Embossed and engraved layers add an additional complexity do the suede, with a metal trim shadow gap generating the additional depth to the outer box, Le Chateau XO is an immersive sensorial journey. TAGS: Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive RESEARCH ABSTRACT: With a direct focus on the history of Shannon Sharpe and Mary Porter that is a reflection of the brand heritage, Le Chateau XO aims to intense visual assets, to the delicate luxurious elegance that highlights the product's shaping, the cognac itself, and becomes, on its own, a striking presence across any shelf. A stand-out design, in a bottle that brings attention to itself whilst highlighting the natural colours of the cognac, elevating the experience throughout box and vessel altogether. CHALLENGE: The XO cognac product language is one of elegance and elevation. Across the market, it is often seen utterly different approaches, but usually with the tendency to attach an organic shaping towards this type of product and vessel. For Le Chateau XO, design process focused on a completely different language, disruptive, luxurious, yet approachable. Clean, strikingly linear aesthetics are balanced with elongated curvatures and thick glass, providing the ultimate presence to this product. ADDED DATE: 2024-02-28 22:14:39 TEAM MEMBERS (2) : Tiago Russo and Katia Martins IMAGE CREDITS: Le Portier Cognac |
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NAME: Le Portier PROFILE: Cognac was born in France but made a legend in America. Lending richness and sophistication to every occasion, it became the bottle of choice for connoisseurs like Shannon. A meeting of minds between whiskey maverick and Founder of The Craft Irish Whiskey Co., Jay Bradley, and Hall of Famer, Shannon Sharpe, has brought the world the next generation of cognac. Conceived from tradition, but born to disrupt, Le Portier is a legend, reborn. Inspired by the tireless grind of elite athletes; imbued with centuries of Cognac craft. To become the best takes hard work and an obsession with perfection. It takes dedication, discipline and determination. But it also takes purpose. In crafting a cognac of such distinction, Shannon honours the woman who gave him that purpose. Le Portier honours Mary Porter. Just as Shannon shares his success with those around him, a cognac from Le Portier is one to share with friends and family, honouring those who make us who we are. |
| AWARD DETAILS | |
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Le Chateau Xo Luxury Cognac by Tiago Russo and Katia Martins is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Tiago Russo and Katia Martins. · Click here to register inorder to view the profile and other works by Tiago Russo and Katia Martins. |
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