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| DESIGN DETAILS |
DESIGN NAME:
The Maple 7
PRIMARY FUNCTION:
Canadian Rye Whisky
INSPIRATION:
Bringing the luxurious, elevated experiential designs from The Craft Irish Whiskey Co. across the Atlantic, The Maple 7 is inspired by the strong visual presence of the maple tree trunks and mountains landscape, bringing together warm colours and strong, straight grain textures reminiscent of the trees and the rye that make the essence of this exclusive whisky. The Maple 7 is an ode to the bridging of the Irish culture and the Canadian whisky, bringing together an intemporal design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A collaboration between The Craft Irish Whiskey Co. and Highwood Distillers, The Maple 7 is the fruit of the expertise of creating world-class whiskey profiles and experiences at CIWC merged with the charismatic notes of Canadian maple and rye. A strong presence with a delicate attention to detail, this is the ultimate concept transversal to either the whisky and the design of both bottle and packaging, culminating in a powerful, luxurious experiential whisky tasting experience.
OPERATION / FLOW / INTERACTION:
With a central magnetized gold medallion that locks everything together, The Maple 7 box can be opened through the rigid double flap doors, revealing the bottle and the rich whisky tones contrasting with the light cream shade of the suede. Around, gold detailing enhances depth and reflection to the glass details. The bottle, held within a gold base socket, can be removed by sliding through the housing that holds the closure at the very top, whilst keeping the strong visual presence intact.
PROJECT DURATION AND LOCATION:
Designed across 3 months of R&D and shaping, The Maple 7 is a whisky that takes its time, slowly maturing over 7 years to perfect the subtleness of flavours and profiles. Visible as the passage of time through the glass ribs, this refined whisky sees its attention detail attributed to the casks and the aging reflect on every single element of the design. Enduring the passage of time, the vessel, the packaging, the materials and features ask for a calm, slowed down tasting experience altogether.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Shaped with strong visuals and presence, The Maple 7 vessel combines clean aesthetics with large bottle shoulders for augmented presence, with soft ribbed base and closure, exponentially increasing their grip, in a mixture of clean and textured glass, and gold metallic detailing. The box follows as a direct extension to this paradigm, with partial ribbed texture on the outside, and an interior cladding in soft cream suede colours and gold detailing, highlighting the vessel and the whisky inside.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Glass and metal contrast with the soft, textured surfacing of the cardboard and suede within the packaging. The Maple 7 brings together a balanced combination of finishes, with brushed brass and gold foiling highlight the subtleness of frost etched glass, the light ribbed cardboard texture of the soft-touch suede, always combining striking artwork details with blind debossing to create added immersion, exploring the depth of the materials through the senses.
TAGS:
Whisky, luxury, design, bottle, experience, packaging, product, exclusive, drinking, Canada
RESEARCH ABSTRACT:
As the first collaboration from The Craft Irish Whiskey Co. with Canadian casks, it is imperative that the solution created has the utmost knowledge of the cultural and visual cues that make this type of whisky so characteristic, whilst keeping a distinctive, disruptive and relatable presence that highlights and elevates CIWC and its Irish heritage. As a product that is aged for 7 years, it is also imperative to separate The Maple 7 from the competition, creating a distinctive presence on-shelf.
CHALLENGE:
As a collaboration and merging of Irish and Canadian elements, each element within The Maple 7 design must pay homage to this unique cultural bridge. Embracing a strong yet naturally achieved presence, characteristic of the North American visual language, the packaging then brings together the Irish design language, with soft, delicate textures and a sensorial play of embossing and debossing, foil and blind pressing, elevating this whiskey to the luxurious tasting experience it deserves.
ADDED DATE:
2024-02-28 22:07:43
TEAM MEMBERS (2) :
Tiago Russo and Katia Martins
IMAGE CREDITS:
The Craft Irish Whiskey Co.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
The Craft Irish Whiskey Co.
PROFILE:
The Craft Irish Whiskey Co. is on a mission to reinvent Irish whiskey; elevating its potential and reinvigorating the art of whiskey-making through scientific studies and expertise, sparing no expense in the pursuit of perfection. The company was born from a desire to restore premium Irish whiskey to the heights it once enjoyed. To achieve such a goal has taken a complete reimagining of the craft; disrupting an industry by reinventing the maturation and experience of our whiskeys. No expense is spared, no corners are cut. These are whiskeys of distinction, of unsurpassed expression, destined to revitalise Irish whiskey as a luxury to rival the finest wine, jewellery and art.
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| COMMENTS |
| Giulia Esposito |
Comment #100386 on June 22, 2024, 3:23 am |
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As a design enthusiast, I am genuinely impressed by the creativity and innovation showcased in "The Maple 7" Canadian Rye Whisky packaging. The marriage of luxurious, elevated design principles from The Craft Irish Whiskey Co. with the robust, natural beauty of the Canadian landscape and the rich heritage of both Irish and Canadian whisky-making traditions is nothing short of remarkable. The thoughtful integration of the maple tree trunks and mountain landscapes into the design, coupled with the warm colours and straight grain textures, not only pays homage to the essence of the whisky but also creates a visually stunning package that stands out on any shelf. The collaboration between The Craft Irish Whiskey Co. and Highwood Distillers, bringing together the best of both worlds in whisky production and design sensibility, is evident in the attention to detail and the unique properties of the whisky and its packaging. The design challenges of blending Irish and Canadian elements were met with a solution that respects and elevates both cultures, resulting in a luxurious experiential whisky tasting experience. The use of clean lines, textured glass, gold metallic detailing, and the soft cream suede colours in the packaging design speaks volumes of the designers' ability to create a powerful, memorable product. This work is a testament to the expertise and creative vision of the team behind it, specifically Tiago Russo and Katia Martins, whose dedication to excellence has rightfully earned them recognition and admiration.
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| Chloe Turner |
Comment #100550 on June 22, 2024, 3:56 am |
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The winning entry for the A' Design Award in the Packaging Design category, "The Maple 7," is a testament to the power of thoughtful and inspired design in elevating a brand's presence. The way the luxurious, elevated experiential designs from The Craft Irish Whiskey Co. have been brought across the Atlantic, culminating in a product that is both a visual and sensory delight, is nothing short of remarkable. Inspired by the majestic maple tree trunks and the breathtaking landscapes of mountains, this design seamlessly integrates the warmth of colors and the strength of straight grain textures that echo the essence of the trees and the rye, forming the soul of this exclusive whisky. It's an ode to the harmonious blending of Irish culture with Canadian whisky traditions, encapsulating an intemporal design that speaks volumes of the creators' ability to bridge diverse worlds through their craft. The attention to detail, the deep understanding of the product's heritage, and the innovative approach to packaging design not only set "The Maple 7" apart but also serve as a beacon of inspiration for designers and brands alike. This achievement is a clear reflection of the exceptional talent and visionary approach of the designers behind this work.
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| Paul Phillips |
Comment #100980 on June 22, 2024, 5:22 am |
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The recent recognition of "The Maple 7" at the A' Design Award in the Packaging Design category is nothing short of inspiring. This collaboration between The Craft Irish Whiskey Co. and Highwood Distillers has yielded a masterpiece that beautifully marries the rich heritage of world-class whiskey creation with the unique charm of Canadian maple and rye. The dedication to creating a luxurious experiential whisky tasting experience is evident in every detail of the bottle and packaging design, showcasing a powerful yet delicate attention to detail. It is the ultimate embodiment of how design can elevate a product, not just in appearance but in its entire conceptual approach to engaging the consumer. This work is a testament to the innovative spirit and craftsmanship that defines the essence of great packaging design. It serves as a profound inspiration to myself and many others in the design community, highlighting the remarkable achievements possible when artistry and expertise come together. The accolade is well-deserved, reflecting the exceptional talent and creative vision behind this project.
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| Elisabeth Clark |
Comment #101314 on June 22, 2024, 6:29 am |
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The award-winning design of "The Maple 7" by Tiago Russo and Katia Martins truly stands as a testament to the power of thoughtful collaboration and cultural synthesis in the realm of packaging design. Their work, which marries the rich heritage of Irish whiskey making with the distinctive character of Canadian maple and rye, is not only an innovative approach to whisky packaging but also a significant achievement in design that rightfully earned the A' Design Award. The attention to detail, from the luxurious experiential design to the homage paid to the visual and textual elements of the maple tree and the landscapes it evokes, showcases an unparalleled commitment to creating a sensory experience that transcends the ordinary. This design transcends mere aesthetics, embodying the essence of its contents and the cultures it bridges, setting a new standard in the packaging design industry. The research and creativity invested in distinguishing "The Maple 7" on the shelf not only elevate the Craft Irish Whiskey Co.'s offerings but also highlight the innovative potential of combining tradition with a forward-thinking design approach. It is a privilege to witness such a harmonious blend of cultural elements, materialized through the meticulous craftsmanship of Tiago Russo and Katia Martins, and their work serves as an inspiring beacon for designers and connoisseurs alike.
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| Adam Harris |
Comment #101868 on June 22, 2024, 8:20 am |
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The achievement of winning the A' Design Award for "The Maple 7" Canadian Rye Whisky packaging is a testament to the exceptional creativity and dedication to quality that is evident in every aspect of this work. The collaboration between The Craft Irish Whiskey Co. and Highwood Distillers has resulted in a design that not only showcases a deep understanding of cultural and visual cues intrinsic to Irish and Canadian heritage but also elevates the whisky tasting experience to a luxurious level. The intricate detailing, from the warm colors and textures inspired by maple tree trunks and mountain landscapes to the sophisticated use of embossing, debossing, and foil pressing, reflects a meticulous attention to detail. This packaging design stands out as a powerful, luxurious experiential masterpiece that bridges Irish culture and Canadian whisky craftsmanship beautifully. It is a clear demonstration of how innovative design can enhance the appeal of a product, making it not just a beverage but a piece of art that invites engagement and appreciation. The dedication to creating a distinctive, disruptive presence on the shelf while honoring the product's Irish heritage and Canadian characteristics is truly commendable.
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| Paul Williams |
Comment #102242 on June 22, 2024, 9:34 am |
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The Maple 7 stands as a remarkable testament to the power of innovative packaging design, meriting its recognition with the prestigious A' Design Award. This creation embodies a seamless fusion of cultural narratives, marrying the rich heritage of Irish whiskey craftsmanship with the distinct Canadian maple and rye flavors, a testament to the designers' proficiency in crafting a narrative through design. The meticulous attention to detail, from the tactile interplay of textures to the harmonious blend of visual elements inspired by nature, elevates the whiskey tasting experience into a luxurious journey. Beyond aesthetics, the thoughtful research and creative challenges navigated in merging two distinct whiskey traditions underscore a deep commitment to design excellence. The strategic use of materials and textures not only differentiates The Maple 7 on the shelf but also pays homage to its Irish-Canadian lineage, making it a beacon of cultural and design synthesis. This work is not only an accolade-winning achievement but also a source of inspiration for designers and enthusiasts alike, showcasing the profound impact of thoughtful design on consumer experience.
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| Mark Allen |
Comment #102533 on June 22, 2024, 10:33 am |
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It is truly inspiring to see such an exceptional piece of work recognized with the A' Design Award in the Packaging Design Category. The Maple 7 is not only a testament to the intricate blend of Irish and Canadian whisky traditions but also a striking example of how packaging can elevate the product experience to luxurious heights. The thoughtful integration of cultural elements, combined with innovative design techniques and attention to detail, sets this project apart. Congratulations on achieving this well-deserved accolade, showcasing the power of design in transforming not just the visual appeal but also the narrative of a product.
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| Elena Petrenko |
Comment #103197 on June 22, 2024, 12:45 pm |
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The seamless fusion of Irish and Canadian design elements in "The Maple 7" packaging not only elevates the whisky tasting experience but also sets a new benchmark in luxury packaging design.
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