Notoginseng Medicine Packaging by Zhaocheng He |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Notoginseng PRIMARY FUNCTION: Medicine Packaging INSPIRATION: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception. OPERATION / FLOW / INTERACTION: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression. PROJECT DURATION AND LOCATION: The project lasts 2 month FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper. SPECIFICATIONS / TECHNICAL PROPERTIES: 125mmX215mmX50mm TAGS: Health, medicine, fashion, artistic conception, powder RESEARCH ABSTRACT: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics. CHALLENGE: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry. ADDED DATE: 2024-02-28 12:42:45 TEAM MEMBERS (1) : IMAGE CREDITS: Zhaocheng He, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: wen guan zhuang PROFILE: Xin He Hua's brand mainly produces various traditional Chinese medicine decoction pieces. |
| AWARD DETAILS | |
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Notoginseng Medicine Packaging by Zhaocheng He is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Zhaocheng He. · Click here to register inorder to view the profile and other works by Zhaocheng He. |
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