Atb Brand Identity by Chushan Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Atb PRIMARY FUNCTION: Brand Identity INSPIRATION: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology.&qu OPERATION / FLOW / INTERACTION: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality. PROJECT DURATION AND LOCATION: The project commenced in June 2023 in Shenzhen and was successfully completed in December FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media. SPECIFICATIONS / TECHNICAL PROPERTIES: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations. TAGS: Brand design, logo design, brand identity, fashion brand, geometric art, IP RESEARCH ABSTRACT: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial. CHALLENGE: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values. As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience. ADDED DATE: 2024-02-28 10:37:11 TEAM MEMBERS (3) : Yin Peng, Li Linlin and Liu Xingyu IMAGE CREDITS: Chushan Design |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Chushan Design Culture Group Co., Ltd. PROFILE: Chushan Design a Full-Stack Brand Strategy Service Provider, is professional brand innovation agency in China. With "Growth Services" as its core strength, it utilizes Stanford University's Design Thinking to assist enterprises in achieving growth in both brand and product capabilities. Its main services encompass the entire chain, including Directional Insights, User Empathy Research, Product/Brand Design Definition, Collective Intelligence Creativity, and Implementation of Product Development. |
| AWARD DETAILS | |
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Atb Brand Identity by Chushan Design is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Chushan Design. · Click here to register inorder to view the profile and other works by Chushan Design. |
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