72 Xiangyu The Conqueror Liquor Chinese Baijiu by Lubo Cao, Xiaoqiang Hu and Pengfei Dai |
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| DESIGN NAME: 72 Xiangyu The Conqueror Liquor PRIMARY FUNCTION: Chinese Baijiu INSPIRATION: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord" UNIQUE PROPERTIES / PROJECT DESCRIPTION: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch. OPERATION / FLOW / INTERACTION: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients. PROJECT DURATION AND LOCATION: The project finished in October 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar. SPECIFICATIONS / TECHNICAL PROPERTIES: Length*width*height: 20.7x15.4x30.8cm Capacity: 500ml TAGS: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes. RESEARCH ABSTRACT: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines. CHALLENGE: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories. ADDED DATE: 2024-02-28 07:15:37 TEAM MEMBERS (1) : Lubo Cao, Xiaoqiang Hu, Pengfei Dai IMAGE CREDITS: HUBEI SHIHUA LIQUOR CO.,LTD |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: HUBEI SHIHUA LIQUOR CO.,LTD PROFILE: Company in the well-known ancient town of Shihua, Hubei Shihua Liquor Co., Ltd is a rare old-century shop in the Chinese Baijiu industry, whose predecessor was Shihua Street Huang Gongshun Pub founded in the ninth year of Tongzhi in the Qing Dynasty (1870 AD). The Conqueror Liquor developed by the company is highly praised by the market with three characteristics "excellent raw pulp, 20-year cellar, original filling" and unspeakable and wonderful taste of 70 degrees. In 2020, the traditional brewing technique of the Conqueror Liquor was selected for the list of "Intangible Cultural Heritage of Hubei Province". On February 1st, the Conqueror Liquor is acclaimed as a "Chinese Old Brand" for its 154-year history and superior quality, becoming the first white wine brand to receive this honor in Xiang Yang City. Hubei Shihua Liquor Co., Ltd strives to create a premium white wine brand in the Hanjiang River Basin, carrying on the century-old Shihua Liquor brand and making the Conqueror Liquor shine in China. |
| AWARD DETAILS | |
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72 Xiangyu The Conqueror Liquor Chinese Baijiu by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Lubo Cao, Xiaoqiang Hu and Pengfei Dai. · Click here to register inorder to view the profile and other works by Lubo Cao, Xiaoqiang Hu and Pengfei Dai. |
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