Pepsi Super Bowl LVII Alumitek Beverage Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi Super Bowl LVII Alumitek PRIMARY FUNCTION: Beverage Packaging INSPIRATION: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-o UNIQUE PROPERTIES / PROJECT DESCRIPTION: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2024-02-27 22:01:48 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2023. |
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NAME: PepsiCo PROFILE: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Pepsi Super Bowl Lvii Alumitek Beverage Packaging by Pepsico Design and Innovation is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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