Mirinda Global Refresh Beverage Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mirinda Global Refresh PRIMARY FUNCTION: Beverage Packaging INSPIRATION: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2024-02-27 20:42:01 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo PROFILE: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Mirinda Global Refresh Beverage Packaging by Pepsico Design and Innovation is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about Mirinda Global Refresh Beverage Packaging from PepsiCo Design and Innovation. · Click here to view the profile and other works by PepsiCo Design and Innovation. |
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