Doritos Coriander Australia Food Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Doritos Coriander Australia PRIMARY FUNCTION: Food Packaging INSPIRATION: Knowing cilantro is a flavor that stirs up polarizing opinions, we introduced Doritos Coriander to encourage playful debate. The design is clean and simple: alive with vivid green, thick layers of cilantro leaves make up the main design element, completely taking over the Doritos bag background for maximum impact. The tagline drives the unapologetically divisive message home: “Deliciously fragrant and indulgently soapy.” UNIQUE PROPERTIES / PROJECT DESCRIPTION: Introducing the flavor you love to hate. And hate to love. With a boldness and character fit for a chosen few, our team designed limited edition packaging that invites people to find out if they’re one of the select few who thinks coriander (a.k.a. cilantro) tastes like soap. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2024-02-27 20:32:55 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo PROFILE: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Doritos Coriander Australia Food Packaging by Pepsico Design and Innovation is Runner-up for A' Design Award in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to view the profile and other works by PepsiCo Design and Innovation. |
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