Chinese Lion Car Sticker by Yao Wu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chinese Lion PRIMARY FUNCTION: Car Sticker INSPIRATION: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing |
PRODUCTION / REALIZATION TECHNOLOGY: Use vectors to create all car wrap designs. Use PVC material to make car stickers. SPECIFICATIONS / TECHNICAL PROPERTIES: 4565mm*800mm, car sticker semi-wrapped car. TAGS: car sticker, east, chinese lion, chinese style, illustration RESEARCH ABSTRACT: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art. CHALLENGE: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars. ADDED DATE: 2024-02-27 09:10:53 TEAM MEMBERS (4) : Original designer：yao Wu, Illustration designer：yuchen Zhang, Graphic designer: ziyang Zheng and 3D designer: hao Liao IMAGE CREDITS: Yao Wu, 2023. |
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| Visit the following page to learn more: https://bit.ly/3IogCwX | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Wuyao Cultural and Creative Co. Ltd. PROFILE: Beijing Wuyao Culture and Creativity Co., Ltd. is a design oriented limited company, mainly engaged in illustration design, packaging design, IP image design, VI design, cultural and creative design, etc. It is a team composed of a group of young and interesting illustrators and designers Enthusiastic in extracting design inspiration from the details of life extracting concepts from ancient Chinese aesthetics focusing on the overall design of different brands in different environments skilled in creating colorful unique compositions and culturally imbued stories providing customers with works that meet brand needs and helping them achieve their expected cultural aspirations and business goals |
| AWARD DETAILS | |
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Chinese Lion Car Sticker by Yao Wu is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yao Wu. · Click here to register inorder to view the profile and other works by Yao Wu. |
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