Atria Convergence Technologies Telecom Application by Naseer Ahmed and Siva Teja Boddeti |
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| DESIGN NAME: Atria Convergence Technologies PRIMARY FUNCTION: Telecom Application INSPIRATION: Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features. OPERATION / FLOW / INTERACTION: This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards. PROJECT DURATION AND LOCATION: The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand. SPECIFICATIONS / TECHNICAL PROPERTIES: not applicable TAGS: Digital Product design, Telecommunications, ACT, Customer App, Mobile App RESEARCH ABSTRACT: The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow. CHALLENGE: Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users. At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. ADDED DATE: 2024-02-27 05:40:49 TEAM MEMBERS (9) : Akshitaa Raj, Naman Trikala, Ishita Srivastava, Twinkle Budhraja, Rajabutheen HS, Gowtham Selvaraj, Muhammad Najah T P, Naseer Ahmed A and A Rajeev Radhakrishnan Nair IMAGE CREDITS: Naseer Ahmed and Siva Teja Boddeti, 2023. |
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| Visit the following page to learn more: https://shorturl.at/jpqI0 | |||||
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NAME: ACT PROFILE: ACT, or Atria Convergence Technologies Limited, is a Bengaluru-based Indian telecom company. Known for its "ACT Fibernet" FTTH services and "ACT Digital" TV services, ACT operates in multiple states including Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, Delhi, Gujarat, Rajasthan, and Uttar Pradesh. As of March 2022, it stands as the fourth-largest wired broadband provider in India with over 2 million subscribers. |
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Atria Convergence Technologies Telecom Application by Naseer Ahmed and Siva Teja Boddeti is Winner in Interface, Interaction and User Experience Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Naseer Ahmed and Siva Teja Boddeti. · Click here to register inorder to view the profile and other works by Naseer Ahmed and Siva Teja Boddeti. |
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