B For Good Leaders Global Summit Network by Misteli Creative Agency |
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| DESIGN NAME: B For Good Leaders PRIMARY FUNCTION: Global Summit Network INSPIRATION: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world. OPERATION / FLOW / INTERACTION: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand. PROJECT DURATION AND LOCATION: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact. SPECIFICATIONS / TECHNICAL PROPERTIES: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact. TAGS: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good RESEARCH ABSTRACT: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences. CHALLENGE: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand. ADDED DATE: 2024-02-26 17:06:11 TEAM MEMBERS (1) : IMAGE CREDITS: Misteli Creative Agency, 2023. |
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NAME: Misteli Creative Agency PROFILE: Misteli creative agency helps organizations accelerate positive impact through the power of communication. By showing people new possibilities, building trust, and telling stories that people can relate to. They are specialised in creating strategies, websites, visual identities, campagnes, and events for impact driven brands and organisations. In 2018 Misteli creative agency became a certified B Corporation, joining thousands of organisations using business as a force for good. They have been committed to this mission for over 29 years. |
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B For Good Leaders Global Summit Network by Misteli Creative Agency is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Misteli Creative Agency. · Click here to register inorder to view the profile and other works by Misteli Creative Agency. |
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