Green Field Watchmen Packaging Of Rice by Peng Guozhi |
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| DESIGN NAME: Green Field Watchmen PRIMARY FUNCTION: Packaging Of Rice INSPIRATION: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category. OPERATION / FLOW / INTERACTION: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities. PROJECT DURATION AND LOCATION: October 2023,launched in Hangzhou, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper SPECIFICATIONS / TECHNICAL PROPERTIES: Width 245mm xDepth 90mm x Height 340mm TAGS: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design RESEARCH ABSTRACT: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series. CHALLENGE: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology. Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology. Challenge ：how to let customers notice our products at first glance. Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology. Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out. ADDED DATE: 2024-02-26 10:17:12 TEAM MEMBERS (1) : Peng GuoZhi IMAGE CREDITS: Peng Guozhi, 2023. |
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NAME: Peng Guozhi Strategic Packaging Studio PROFILE: Peng Guozhi, a marketing strategy expert, senior designer, and pioneer of the "Strategic Packaging" theory in packaging design 4.0, has two decades of experience spanning marketing strategy consulting, brand planning, product development, packaging design, and more. Peng Guozhi asserts that although each brand may face seemingly complex and diverse marketing problems, there is a singular core issue. The goal of marketing strategy is to identify this core problem and provide the optimal solution, addressing the root cause rather than individual surface-level issues. In essence, all brand problems can be considered one problem, and the most crucial task is singular. Peng Guozhi's "Strategic Packaging" methodology, which he pioneered, prioritizes identifying the core problem of a brand before delving into the design. This approach ensures that precise strategic insights form the foundation for designing outstanding products, allowing excellent design to effectively present these great products. |
| AWARD DETAILS | |
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Green Field Watchmen Packaging of Rice by Peng Guozhi is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Peng Guozhi. · Click here to register inorder to view the profile and other works by Peng Guozhi. |
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