Hangzhou Scenery Mineral Water Packaging by Peng Guozhi |
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| DESIGN NAME: Hangzhou Scenery PRIMARY FUNCTION: Mineral Water Packaging INSPIRATION: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint. OPERATION / FLOW / INTERACTION: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage. PROJECT DURATION AND LOCATION: December 2023,launched in Hangzhou, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Use heat transfer printing technology to produce labels on the glass bottle. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 60mm x depth 60mm x height 210mm TAGS: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design RESEARCH ABSTRACT: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series. CHALLENGE: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect. ADDED DATE: 2024-02-26 09:47:11 TEAM MEMBERS (1) : Peng GuoZhi IMAGE CREDITS: Peng Guozhi, 2023. |
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NAME: PENG GUOZHI STRATEGIC PACKAGING STUDIO PROFILE: Peng Guozhi, a marketing strategy expert, senior designer, and pioneer of the "Strategic Packaging" theory in packaging design 4.0, has two decades of experience spanning marketing strategy consulting, brand planning, product development, packaging design, and more. Peng Guozhi asserts that although each brand may face seemingly complex and diverse marketing problems, there is a singular core issue. The goal of marketing strategy is to identify this core problem and provide the optimal solution, addressing the root cause rather than individual surface-level issues. In essence, all brand problems can be considered one problem, and the most crucial task is singular. Peng Guozhi's "Strategic Packaging" methodology, which he pioneered, prioritizes identifying the core problem of a brand before delving into the design. This approach ensures that precise strategic insights form the foundation for designing outstanding products, allowing excellent design to effectively present these great products. |
| AWARD DETAILS | |
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Hangzhou Scenery Mineral Water Packaging by Peng Guozhi is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about Hangzhou Scenery Mineral Water Packaging from Peng Guozhi. · Click here to view the profile and other works by Peng Guozhi. |
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