OH Techwear Earphones by Shoupin Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: OH Techwear PRIMARY FUNCTION: Earphones INSPIRATION: For fashion-forward women who prefer open-style earphones, traditional industrial design earphone types do not meet their needs for fashionable wear. The goal of this design is to create a new product category that combines jewelry accessories with wireless earphones in various styles. The aim is to provide an item that not only has high-quality earphone functionality but also exudes a high level of fashion. In doing so, we have resolved the conflict between ear accessories and headphone wear. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The fusion of jewelry accessories and electronic earphones presents a new breed - a blend of electronic wearables with fashion. Its appearance is that of a fashionable accessory, yet at its core, it is a high-quality OWS (Open Wireless Stereo) air-conduction earphone. This product is currently experiencing significant popularity in China, giving rise to a new trend among fashion-forward women called "E-Fashion Wear," integrating electronic wearables as a stylish statement. OPERATION / FLOW / INTERACTION: Open the charging case, your phone's Bluetooth will recognize "Of Hunger," click to connect and start using. Features include listening to music, making calls, using voice assistants, and AI conversation. Control volume, song switch, and calls with touch. Through the app, switch modes, adjust sound profiles, and earphone lights provide status notifications. PROJECT DURATION AND LOCATION: The project started in Beijing in 2022, was completed in 2023, and was officially released in the Chengdu offline experience store on August 10, 2023. It will also be sold in online stores such as Tmall, Douyin, and Xiaohongshu. |
PRODUCTION / REALIZATION TECHNOLOGY: Technologically, it features a 14.2-16.2mm diameter wool diaphragm speaker, Qualcomm chip, Bluetooth 5.3 technology, call noise reduction, personalized app settings, both wired and wireless charging options, with a total battery life of 32 hours. Craftsmanship-wise, it is crafted with a mix of materials including zirconia, 18K white gold-plated copper, CNC machining, molded ABS, integrating production standards and safety standards from both the jewelry and electronics industries. SPECIFICATIONS / TECHNICAL PROPERTIES: 112mm*75mm*43.5mm TAGS: OWS, Accessory, Earphones, Techwear, Of Hunger RESEARCH ABSTRACT: Merging fast fashion accessories with wireless headphones is both innovative and eco friendly, reducing the need for extra accessories and minimizing waste. Sustainability is key, with the product allowing style updates by altering the bridge shaped structure. From a business perspective, it's gained popularity in China, with users actively sharing experiences on social media. This user driven promotion contributed to enduring success. Launched during Paris and Shanghai Fashion Weeks, it expanded to Europe and Australia, propagating the concept of "electronic wearable fashion" associated with the brand. CHALLENGE: Open Wearable Stereo accessory earphones defy classification, competing with headphones and targeting the fashion accessory market. Initial enthusiasts in China, mainly from major cities, drive the trend, gaining traction in surrounding communities. OF HUNGER, China's pioneering fashion brand for electronic wearables, aims to redefine fashion and technology in the smart era. The OF HUNGER Wearable Stereo earphones mark the brand's first mass-produced products, innovatively creating a paradigm for "electronic wearable fashion," seamlessly blending fashion and technology. ADDED DATE: 2024-02-26 04:38:30 TEAM MEMBERS (2) : Designer: Shoupin Zhang and Designer: Yuan Tian IMAGE CREDITS: #1 Photographer: Shoupin Zhang #2 Photographer: Shoupin Zhang #3 Photographer: Shoupin Zhang #4 Photographer: CuiCui Studio #5 Photographer: Shoupin Zhang PATENTS/COPYRIGHTS: EUROPEAN UNION INTELLECTUAL PROPERTY OFFICE CERTIFICATE OF REGISTRATION:No 015034872-0001;No 015034872-0002;No 015034872-0003;No 015034872-0004,Yuan TIAN Shoupin ZHANG,22/09/2023. Certificate of Registration for a UK Design:Design number: 6314167;6314168;6314169;6314170，Beijing Everything Evolution Trading Co., Ltd.Grant date: 29 September 2023； Trademark, trademark registration number 62443424, trademark holder: Beijing Everything Evolution Trading Co., Ltd. |
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| Visit the following page to learn more: http://www.ofhunger.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Of Hunger PROFILE: Of Hunger is the first fashion brand in China dedicated to "electronic wearables," founded in 2021. OH integrates "wearable art" with "body technology," constantly inventing and designing "new body wearables" to accelerate the evolution of human body aesthetics. The brand showcases new products at Paris Fashion Week, Melbourne Fashion Week, and Shanghai International Fashion Week, and has opened offline experiential stores in Chengdu (already open), with plans for Beijing and Shanghai. |
| AWARD DETAILS | |
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Oh Techwear Earphones by Shoupin Zhang is Winner in Audio and Sound Equipment Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Shoupin Zhang. · Click here to register inorder to view the profile and other works by Shoupin Zhang. |
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