FNE Film Festival Design System by Favie Chiu

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DESIGN DETAILS

DESIGN NAME:
FNE Film Festival

PRIMARY FUNCTION:
Design System

INSPIRATION:
Several years ago, I occasionally came across the film of Miranda July called Me and You and Everyone We Know. I was really impressed by each character’s story in this film. Since then, I started watching all her work from 1998. I found her work started from very approachable scenes but giving the idea of encouraging us to change as a viewer. Her films, books and performance really give me the courage to think about the meaning behind life. I am inspired by the stories from her work.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Forever Never and Ever (FNE) Film Festival is a conceptual initiative that showcases a curated selection the films of Miranda July. July is an award-winning filmmaker and her style is frequently characterized as offbeat and unconventional. The film festival design is focused on the quirkiness to visually express the sadness as July would do in her films, combining with bright colors to address the common idea that is often shown in her work: Life is colorful when we are brave enough to change.

OPERATION / FLOW / INTERACTION:
It is a visual design system for a film festival. The film festival is delicate to convey the common theme in her films. The social communication format are posters, subway ads and websites to majorly engage with people on how to attend the festival. Physical communication formats are the film festival brochure and film catalog. Products are festival soundtrack, pins and clock.

PROJECT DURATION AND LOCATION:
This project was started in 2016 when I first saw Me and You and Everyone We Know film. The packaging and catalog was made in 2016-2017. Product photography was taken in 2021. Digital designs were finalized in 2024 in San Francisco, California.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Photoshop, Illustrator, Indesign and Figma were used. The product prototypes including: soundtrack, catalog, and clock were made with a clear matte acrylic laser cut. The visual elements were spray painted with Montana spray paints. Catalog prototypes printed with Epson premium matte paper. Hand glued and self-bound.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Posters: 76x100cm. Subway ads: digital horizontal ratio, can be scaled in any dimension, Schedule Brochure:11x14cm, DVD film collection set: 25x15x8cm, Catalog: 15x24cm, Soundtrack USB: 5x2.5cm, Website: Responsive, will scale according to the device and browser. Clock: 40 by 45cm.

TAGS:
Branding, Visual Design System, Graphic Design, Identity, Logo, Naming strategy, Brochure , Film, Event, Catalog, Packaging Design, Art direction

RESEARCH ABSTRACT:
The research was started from watching all films and books from Miranda July, and finding a common thread behind all of her work: Life is colorful as long as we are brave enough to change. The objective is to have a holistic design experience for the audience who are willing to attend the festival. With the knowledge of knowing her style better, the design phrase started from collecting some key moments in each film, the quirky unknown shapes and movements. After collecting the key frames in films, I analyzed them by grouping with colors and the main characters' age group.

CHALLENGE:
Not every story provides a clear indication of what Miranda intended to tell her audiences. To elucidate, the name drew from a famous quote from the film Me and You…, the Back and forth poop sign >))((<, representing forever. The challenges, from naming to logo development were how to balance graphics and logo to evoke a sense of fun while effectively communicating the name? Initially, visuals were jumbled. I attempted to minimize logo variants to provide the logotype with a clearer focus. This approach enhances the seamless flow of colorful, unfamiliar shapes across applications.

ADDED DATE:
2024-02-24 23:10:13

TEAM MEMBERS (1) :
Favie Chiu

IMAGE CREDITS:
Image #1: Photographor, Unblast, Indoor Event Billboard Mockup, Unknown. / Designer Favie Chiu, FNE Event Ads, 2024.

Image #2: Photographer Favie Chiu, FNE Catalog Spreads, 2024 / Designer Favie Chiu, FNE Catalog Design, 2024.

Additional image in catalog:
1. Model Laurel Consuelo Broughton and Miranda July, Photographer, Courtesy of Welcome Companions, Vogue magazine, Unknown
2. Film, Me and You and Everyone We Know movie scene, 2005
3. Film, The Future film scene, 2011
4. Short Film, The Miranda film scene, 2018
5. Film, Atlanta film scene, 1996
6. Film, Nest of Tens film scene, 1999

Image #3: Photographer Mr. Mockup, Studio Poster Mockup, 2024 / Designer Favie Chiu, FNE Poster, 2024.

Image #4: Photographer Unblast, Macbook Air Mockup, Unknown. / Designer Favie Chiu, FNE Website Design, 2024.
Additional
Image in Website:
1. Profile picture, Miranda July on Bandcamp, Unknown

Image #5: Photographer Favie Chiu, FNE Film Collections, 2024. / Designer Favie Chiu, FNE Film Collections, 2024.

Visit the following page to learn more: https://bit.ly/FNE2024

CLIENT/STUDIO/BRAND DETAILS

NAME:
Favie Chiu

PROFILE:
Favie is a multidisciplinary designer and artist who specialize in branding, visual design, motion design, UIUX and product design. She is currently a designer at Google, and her artwork has been selected in various art shows . Favie is passionate about making design beautiful and tailored to people's needs. She believes that good quality of the design can change the way humans think about the world.

AWARD DETAILS
	Fne Film Festival Design System by Favie Chiu is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024. · Press Members: Login or Register to request an exclusive interview with Favie Chiu. · Click here to register inorder to view the profile and other works by Favie Chiu.

SOCIAL

COMMENTS

Giulia Esposito

Comment #100301 on June 22, 2024, 3:06 am

Discovering the "FNE Film Festival" design system was an illuminating experience that showcased not just creativity but also a deep understanding of thematic expression and audience engagement. The inspiration drawn from Miranda July's work, with its focus on the transformative power of storytelling and the vivid tapestry of human emotions, is reflected with remarkable finesse in the festival's visual identity. By embracing the offbeat and unconventional, the design not only pays homage to July's distinctive style but elevates it within a festival context, blending sadness with vibrant colors to articulate the message that life is indeed colorful when we embrace change. The meticulous research and thoughtful application of design tools, from Adobe Photoshop to Illustrator and beyond, underscore a commitment to not just aesthetics but meaningful communication. The challenges faced in translating such an abstract concept into a coherent and impactful design system were navigated with skill, resulting in a design that is both evocative and accessible. This work stands as a testament to the power of graphic design in celebrating film and storytelling, making it a deserving recipient of the A' Design Award. The holistic approach to design, from research to realization, is commendable, and it is clear that this project was a labor of love and intellect. The courage to explore, understand, and then distill the essence of Miranda July's work into a visual language is an inspiration in itself. This project is a brilliant example of how design can bridge stories and audiences, creating a shared space for exploration and understanding. It is with great admiration that I acknowledge the creativity and dedication evident in this work by Favie Chiu.

Chloe Turner

Comment #100783 on June 22, 2024, 4:43 am

Discovering the "FNE Film Festival" Design System as an award-winning piece in the realm of Graphics, Illustration and Visual Communication Design was truly an inspirational experience. The ingenuity in drawing inspiration from the nuanced storytelling of Miranda July showcases a profound depth in understanding and translating complex narratives into visually compelling designs. This work not only reflects a keen eye for detail but also embodies the courage to delve into the essence of life, mirroring the transformative impact of July's films, books, and performances. It is heartening to see how personal inspirations can be channeled into award-winning projects that encourage viewers to contemplate and appreciate the layers of meaning in life. The dedication to exploring approachable scenes while inviting viewers to embrace change is a testament to the designer's ability to communicate powerfully through visual design. This achievement underscores the potential of graphic design as a medium for profound storytelling and meaningful engagement with audiences.

Elisabeth Clark

Comment #101581 on June 22, 2024, 7:22 am

The award-winning "FNE Film Festival" design system by Favie Chiu is a testament to the power of thoughtful and emotionally resonant design in the realm of Graphics, Illustration and Visual Communication Design. The meticulous research and deep understanding of Miranda July’s unique narrative style have led to the creation of a visual system that not only celebrates but also extends the emotional and thematic depth of July's work. The choice to focus on the quirkiness and the underlying themes of change and the colorful aspects of life, as explored in July's films, demonstrates a sophisticated grasp of visual communication. This work stands as a beacon of inspiration for how design can encapsulate and express complex emotional landscapes and narrative nuances. Favie Chiu’s ability to translate the essence of Miranda July’s work into a cohesive and captivating design system is a remarkable achievement that rightly deserves accolades. This project showcases the impactful synergy between in-depth research, creative inspiration, and design excellence. It is a profound reminder of the power of design to narrate stories and evoke emotions in a visually dynamic and engaging manner.

Adam Harris

Comment #102068 on June 22, 2024, 9:00 am

The A' Design Award is a prestigious honor that distinguishes truly innovative and exceptional designs, and the recognition of "FNE Film Festival" as a winner in the category of Graphics, Illustration, and Visual Communication Design is a testament to the ingenuity and creativity that has been poured into this project. The ability to capture the essence of Miranda July's unique filmography through a vibrant and emotionally resonant design system is no small feat. The detailed explanation of the thought process, from the initial inspiration drawn from July's films to the meticulous research and the overcoming of challenges in the design phase, showcases a deep understanding of both the subject matter and the power of visual communication. The use of bright colors to navigate the complexity of emotions, blending sadness with an uplifting message of change and bravery, is particularly compelling. This work not only pays homage to the unconventional beauty of July's work but also stands as a beacon of inspiration for designers to push boundaries and explore the depths of storytelling through visual design. It is truly heartening to see such dedication and passion recognized by the A' Design Award, and this achievement is a well-deserved accolade for a project that clearly goes beyond the ordinary, inviting viewers into a richly textured narrative experience.

Mark Allen

Comment #102791 on June 22, 2024, 11:24 am

This work is a brilliant testament to the power of visual storytelling, capturing the essence of Miranda July's distinctive narrative style with an innovative design system that marries quirkiness with vivid color to express the multifaceted hues of life. The detailed research and thoughtful execution, from the choice of technology to the materiality of the prototypes, showcase a profound understanding of the subject matter and a remarkable ability to translate conceptual themes into tangible design solutions. Winning the A' Design Award in the Graphics, Illustration, and Visual Communication Design category is a well-deserved recognition for a project that not only pushes the boundaries of design but also pays homage to the transformative power of cinema and storytelling. Congratulations on this outstanding achievement and for setting a high standard in design excellence.

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FNE Film Festival Design System by Favie Chiu

Home > Winners > #158944

Fne Film Festival Design System by Favie Chiu is a Nominee in Graphics, Illustration and Visual Communication Design Category.

Fne Film Festival Design System by Favie Chiu is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.

Did you like Favie Chiu's Graphic Design? You will most likely enjoy other award winning graphic design as well. Click here to view more Award Winning Graphic Design.

Did you like Favie Chiu's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.